Head od PR + Influencer; Beauty

Job Description

Our client, a high-growth beauty and wellness brand, is seeking a strategic, culturally fluent Head of PR & Influencer to lead earned media, creator partnerships, and brand reputation. This leader will build a compelling external narrative, strengthen visibility across priority audiences, and create measurable programs that support product launches, community growth, and long-term brand equity.

Employment Type: Full-Time - Hybrid NYC

Our client, a high-growth beauty and wellness brand, is seeking a strategic, culturally fluent Head of PR & Influencer to lead earned media, creator partnerships, and brand reputation. This leader will build a compelling external narrative, strengthen visibility across priority audiences, and create measurable programs that support product launches, community growth, and long-term brand equity.

• Develop and lead an integrated communications strategy spanning earned media, executive visibility, brand storytelling, and cultural relevance.
• Define and evolve the brand’s external narrative across beauty, wellness, lifestyle, business, and culture media.
• Create and manage an annual PR roadmap aligned with product introductions, seasonal campaigns, retail moments, and key business priorities.
• Lead media relations, including proactive pitching, press releases, briefing documents, interview preparation, and issue-response communications.
• Build strong relationships with editors, journalists, producers, creators, and industry partners across print, digital, broadcast, podcast, and emerging channels.
• Oversee product seeding and editorial engagement strategies that increase meaningful organic coverage.
• Identify newsworthy opportunities, thought-leadership platforms, and cultural moments that elevate the brand’s presence.

• Own and continuously refine the influencer and creator strategy, balancing brand awareness, community engagement, content quality, and measurable business impact.
• Develop long-term creator, ambassador, and advocacy programs that foster authentic storytelling and sustained affinity.
• Identify, evaluate, and activate high-impact creator, celebrity, and talent partnerships that align with the brand’s values and audience.
• Establish clear partnership frameworks, including briefs, deliverables, usage rights, measurement plans, and ROI expectations.
• Manage influencer budgets, negotiate partnership terms, and maintain strong relationships with agencies, talent representatives, and platform partners.
• Partner with Social, Creative, and Marketing teams to ensure creator content supports broader campaign and channel strategies.

• Lead and develop a high-performing PR and influencer team, establishing clear priorities, workflows, and accountability.
• Manage external PR agencies, influencer vendors, and specialist partners to ensure high-quality execution and measurable results.
• Own communications and influencer budget planning, forecasting, and resource allocation.
• Build reporting frameworks for earned media, creator performance, share of voice, sentiment, reach, engagement, and business impact.
• Translate performance data into actionable recommendations for future campaigns, partnerships, and investment decisions.
• Drive integrated planning across Marketing, Social, Creative, Product, and Retail teams to ensure consistent execution across touchpoints.

• Significant experience leading public relations, communications, influencer marketing, or integrated brand partnerships within beauty, wellness, consumer, or lifestyle sectors.
• Demonstrated success developing media strategies and creator programs that build brand relevance and deliver measurable outcomes.
• Established relationships across relevant media, creator, talent, and agency networks.
• Strong leadership, communication, negotiation, and stakeholder-management skills.
• Highly organized with experience managing budgets, agencies, timelines, and multiple high-visibility initiatives.
• Excellent editorial judgment and a strong understanding of contemporary culture, consumer trends, and the evolving media landscape.