Content Creator, Social Media Marketing

RTW Investments, LP ("RTW") is a global, full life-cycle investment and innovation firm dedicated to solving the most challenging, unmet patient needs. We are focused on company building and identifying transformational and disruptive innovations across the biopharmaceutical and medical technologies sectors. Our investment philosophy combines a deep understanding of disease, biology, medicine, and technology with a comprehensive view of commercial opportunities and challenges.

Our talented team brings hands-on expertise in targeted areas of innovation, dedicated to the diligent exploration and support of emerging breakthroughs in both industry and academia.

Our mission is simple: we power breakthrough therapies that transform the lives of millions.

RTW Investments - Recent Press

The Content Creator sits at the intersection of creative production and social media culture, capturing and publishing video and static content that communicates RTW's value narrative and unique culture, and elevating the visibility of RTW's leadership across the firm's owned and executive social channels.

The role reports directly to the Director of Communications and works in close daily coordination with the Digital Media Manager. The ideal candidate sees content opportunities everywhere, produces compelling short-form video and static imagery quickly and without heavy direction, and brings a collaborative working style and responsiveness to feedback that keeps all three roles operating in alignment. Travel with RTW senior leadership to domestic conferences, investor events, and select international engagements is a core part of this role.

• Capture short-form video, static imagery, and event photography at RTW conferences, investor engagements, office moments, and executive appearances, including day-in-the-life content, event highlights, and culture-driven clips.
• Travel with RTW leadership as an embedded content producer, capturing content in real time and delivering platform-ready edits on tight turnarounds across Linked In, Instagram, and X.
• Operate camera equipment, lighting, and audio tools in non-studio field conditions; edit using Cap Cut, Adobe Premiere, or equivalent tools independently.

• Serve as an internal authority on what is performing across social platforms, proactively surfacing trend and format opportunities to the Director of Communications and Digital Media Manager.
• Monitor peer firms, portfolio companies, and life sciences thought leaders on social to identify white space and differentiated positioning for RTW.

• Capture and produce content that reflects the leadership team’s public presence, intellectual authority, and personal voice, ensuring each leadership appearance, conference keynote, or investor conference engagement has a content plan.
• Capture short-form social clips, audiograms, and companion content from RTW podcast episodes and external production shoots, and support social video asset production for paid campaigns, coordinating with the Digital Media Manager on brief, format, and delivery timeline.

The listed responsibilities are not comprehensive, and additional tasks may be assigned as required.

• A degree in visual arts, digital media, or a related field is preferred; equivalent professional experience will also be considered.
• Demonstrated experience producing short-form social video and static content professionally, with a portfolio showing platform-native work across Linked In, X, Instagram, and Tik Tok.
• Deep, current knowledge of social media content formats, platform algorithms, and what drives engagement across professional and consumer platforms.
• Hands-on proficiency with mobile and camera-based video capture, field audio, and lighting in non-studio environments; proficiency with short-form video editing tools (Cap Cut or equivalent).
• Photography skills; strong visual and creative instincts for identifying a compelling moment and constructing a short narrative without direction.
• Familiarity with Canva or Adobe Creative Suite for social asset production.
• Exceptional interpersonal skills; this role requires building trust quickly with senior executives, external guests, and event staff to capture authentic content.
• Highly organized and self-directed, with a collaborative working style and the ability to take creative direction and incorporate feedback in a fast-moving editorial environment.
• Experience producing content in life sciences, healthcare, biotech, or financial services environments a plus.
• Experience as an embedded content producer for a public-facing executive or leadership team a plus.
• Must be able to travel domestically with occasional international travel, and work from RTW's New York City office four to five days per week when not traveling.

The base salary for this New York-based position ranges from $70,000 - $95,000, depending on…