Head of Marketing

POSITION: Head of Marketing

LOCATION: NYC Hybrid

Full-Time Executive Hire (open to a fractional-to-full-time path for the right leader)

Thousand Fell is building the future of circular fashion.

Our mission is to end textile waste and prove that circular products can look better, feel better, and perform better than traditional ones. We launched the world’s first fully recyclable sneaker and built the system behind it to take every pair back, break it down, and turn it into something new. No landfill. No waste. Just better design.

This is a rare opportunity to be the founding marketing leader at a brand with a genuine reason to exist.

As Head of Marketing, you'll build Thousand Fell's marketing and brand from the ground up — owning strategy, brand voice, content, community, partnerships, and growth. You'll work directly with the founders, with a real seat at the table on brand and marketing strategy and execution, product/merchandising direction, and resource planning. This is a true executive seat — the most senior marketing role in the company — with a clear path to CMO as the business scales.

The brands that define a generation aren't built by marketers who execute briefs. They're built by leaders who understand culture deeply enough to create it. You know not just what's trending, but why. You translate brand values into campaigns that actually connect. You build communities with real belonging, not just audiences with follower counts. And you're as comfortable in a founder strategy session as you are on a content shoot.

This is the kind of role that rarely comes along. A brand with a genuine story, a product that's better by design, and a mission — ending textile waste — that the world is finally ready to hear. You'll have the mandate, the budget, and the trust to build something that matters.

We are looking for someone who sits at the intersection of:

Can create excitement, relevance, and cultural momentum around a brand. Has shaped a brand's voice from the ground up — not inherited one.

Understands how to create belonging, participation, advocacy, and word-of-mouth. Builds communities, not just audiences.

Understands marketing economics and can connect marketing activity to business outcomes. Owns P&L, not just creative output.

Naturally brings people together. Has existing relationships with creators, tastemakers, brand founders, and press — and knows how to activate them.

Knows when to hire, who to hire, and how to build a lean, high-performing team. Can manage up to founders and down to a small team without losing either relationship.

• Define and steward Thousand Fell's brand positioning, voice, and visual identity
• Translate mission into compelling narratives that resonate across audiences
• Serve as brand voice in product, partnership, and go-to-market decisions alongside founders

• Own marketing strategy, calendar, and campaign launches
• Manage the brand marketing budget — allocating resources, driving outcomes, and tracking ROI
• Develop integrated GTM plans that drive awareness, acquisition, and retention across channels

• Own all brand marketing channels and maintain a consistent, elevated brand aesthetic
• Lead social content strategy across Instagram, Tik Tok, and emerging platforms
• Drive lifecycle strategy, segmentation, and performance optimization on email, SMS and loyalty

• Create strategic influencer, brand, and press partnerships that expand reach and deepen credibility
• Lead co-marketing and retail partnerships that establishes Thousand Fell as an industry leader
• Grow the Thousand Fell…