Social Media Manager

Job Description

Job Title: Social Media Manager

Reports to: Vice President of Communications

Supervisory Responsibilities: None

Status: Full-time (40 hours) - Exempt

Qualifications: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field required, with a minimum of 3-5 years of professional experience managing social media accounts and executing digital communication strategies. Demonstrated experience developing integrated social media campaigns with measurable results, creating engaging written, visual, and video content, and managing multiple priorities in a fast-paced environment. Experience in nonprofit, public service, healthcare, education, or other mission-driven organizations preferred.

Strong storytelling, copywriting, project management, organizational, interpersonal, and collaborative skills required. Expert knowledge of major social media platforms and platform-specific best practices required. Proficiency with social media management, scheduling, and analytics tools, as well as graphic design and video editing software such as Canva, Adobe Creative Suite, Cap Cut, or similar platforms. Photography and video production experience strongly preferred. Valid driver's license required.

Ability to travel throughout the Regional Food Bank's 23-county service area to gather content and represent the organization.

Physical Requirements: This position operates primarily in an office setting but may include regular travel to Food Bank programs, partner agency locations, volunteer activities, special events, and community engagements. Work may occasionally occur in warehouse or other environments with varying temperatures. There may be extended periods of sitting, standing, speaking, listening, walking, bending, and computer use. This position requires the ability to operate photography and video equipment and may occasionally require lifting and carrying equipment or materials.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Position Summary: The Social Media Manager is responsible for developing, implementing, and managing the Regional Food Bank's social media strategy to increase awareness, engagement, advocacy, volunteerism, and philanthropic support throughout its 23-county service area. Reporting to the Vice President of Communications, this position plays a critical role in advancing the Food Bank's mission through compelling digital content, online community management, integrated campaigns, and mission-focused storytelling.

The Social Media Manager works collaboratively across Communications, Marketing, Public Relations, Development, Community Engagement, Advocacy, and Programs to ensure consistent messaging and coordinated storytelling, while highlighting the breadth of the Regional Food Bank's impact across urban, suburban, and rural communities. This position elevates the stories of partner agencies, volunteers, donors, clients, corporate partners, and community leaders; educates the public about food insecurity throughout the Food Bank's service territory;

and showcases innovative solutions and community-driven responses to hunger.

Duties and Responsibilities:

• Social Media Strategy & Management:
  • Develop and execute a comprehensive social media strategy aligned with the Food Bank's mission, strategic plan, fundraising goals, advocacy priorities, and brand awareness objectives.
  • Manage the organization's presence across social media platforms, including Facebook, Instagram, Linked In, You Tube, X, Tik Tok, and emerging channels.
  • Develop and maintain editorial calendars aligned with organizational campaigns, events, and strategic initiatives.
  • Monitor social media trends, platform developments, and best practices to identify opportunities for innovation, engagement, and audience growth.
• Content Creation & Storytelling:
  • Create compelling, mission-focused content, including graphics, photography, video, reels, stories, infographics, and written posts.
  • Highlight the impact and reach of the Regional Food Bank throughout its 23-county service area.
  • Develop content that educates audiences about the causes, scope, and impact of food insecurity across the region.
  • Showcase the work and accomplishments of the Food Bank's network of partner agencies.
  • Capture and elevate stories of volunteers, donors, community partners, food recipients, and stakeholders while preserving dignity, respect, and appropriate privacy.
  • Collaborate with staff across departments to identify and develop meaningful content opportunities.
• Integrated Campaign Development:
  • Partner with Marketing and Public Relations teams to develop and implement cohesive, multi-channel awareness campaigns.
  • Ensure social media content supports media outreach, fundraising campaigns, advocacy initiatives, volunteer recruitment efforts, and organizational events.
  • Coordinate messaging across communications platforms to ensure consistency,…