Vice President, Group Manager OR Senior Vice President - Earned Media

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

You’re passionate about the power of communications to connect brands with culture. You’re an expert at crafting great stories and making them travel. You possess a deep and proven understanding of the integrated landscape of traditional and new media formats. And you’re looking for a high-visibility role where you have the opportunity to make a real impact for our clients and internal teams alike.

• Lead media strategy for multiple marquee consumer/lifestyle and corporate client brands reviewing and strengthening media strategies, refining angles, and helping develop ideas that drive coverage and feature stories with key message pull-through.
• Develop earned media strategies in a rapidly evolving digital landscape. In this role, you will do more than just secure top-tier press coverage; you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence.
• Demonstrate executive presence while serving as a trusted advisor to clients and colleagues, inspiring confidence through strategic counsel and exceptional communication skills
• As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies, ensuring efforts generate high-quality, authoritative, and fact-dense coverage that impacts brand visibility in LLMs
• Operationalize and organize centralized portfolio media approach and always-on scale of efficiency, sharing and reapplying resources, pitching efforts, calendars, cadence across brands.
• Help set and align achievable and stretch media KPIs, including real-time pivots and course-corrections based on changing media landscape.
• Actively monitor for media and macro trends as well as category shifts that could serve a major portfolio of CPG, consumer, lifestyle and b2b brands, including opportunistic culture-jacking moments in time for brand insertion and relevance.
• Provide proactive and reactive senior strategic media counsel to clients, including urgent media issues or response statements.
• Comfortably move across consumer and corporate clients and teams to ask sharp questions and gather critical insights for storytelling
• Lead media strategy in new business pitches, providing expert counsel on media relations strategies, and fostering innovative approaches to drive client and agency success.

• Contribute creative thinking alongside Account, Insights and Creative account teams to generate moments within and outside of major news milestones. Vet and strengthen planning ideas to deliver earned results.
• Partner with Account and Measurement leads and apply learnings to future plans.
• Identify growth opportunities for media work across new and existing clients.

• Serve as a highly-visible thought leader within the agency and to client partners alike; continually evolve the vision and POV for M Booth’s earned media capability based on an ever-changing landscape.
• Play an integral senior role in M Booth’s Media practice, serving agency accounts across practices.
• Help the team build and strengthen media relationships that will benefit the agency and our clients – inclusive of those within the broadcast media space (particularly morning, daytime, and business)
• Effectively manage Media staff utilization and flex…