VP of PR, Consumer and Food Brands

The Consumer & Food Brands team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country—from beloved national food favorites to design-driven consumer brands defining what’s buzzy now. As we continue to grow, we’re seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice.

This is a senior leadership role for someone with 10+ years of PR agency experience, deep category expertise across consumer and F&B, and a passion for building standout brand narratives. The ideal candidate is a strategic thinker, a collaborative partner, and an inspiring leader who brings both creativity and rigor to the work. If you thrive in fast-paced consumer categories and love helping brands break through, we want to talk.

Note:

This position is based in The Brand Guild’s NYC office with 3 days/week in-office.

• A strategic, big-picture thinker with a passion for consumer lifestyle, CPG, and F&B brands
• A natural leader who inspires teams, builds trust with clients at the executive level, and elevates work across the board
• A seasoned storyteller who knows how to identify narratives that resonate culturally—and turn them into powerful earned moments
• A partnerships-minded creative who concepts and delivers press worthy campaigns, launches and cultural moments that break through
• Adept at overseeing high-level PR strategy, message development, issues management, media counseling, and integrated campaign planning
• A confident communicator and presenter who can shape POVs, lead rooms, and advise C-suite clients
• Exceptionally organized, detail-oriented, and able to manage a large portfolio with competing priorities
• A team-first leader who thrives in a collaborative, high-performance, “we win together” culture

• Lead integrated communications strategy for a portfolio of food, beverage, and consumer lifestyle brands—driving visibility, cultural relevance, and business impact
• Serve as senior strategic counsel to clients, shaping narratives, anticipating challenges, and guiding long-term planning
• Build and nurture top-tier media relationships across consumer, lifestyle, food, design, business, and trade categories
• Oversee development of proactive media outreach plans, story mining, pitch strategy, and press moments that break through
• Concept and drive press worthy campaigns, partnerships, and brand moments that earn attention and cultural relevance
• Analyze media performance and translate it into strategic insights that inform future campaigns
• Partner closely with Marketing, Events, Social, and Creative teams to deliver integrated brand moments
• Oversee and develop a high-performing PR team, setting vision, mentoring talent, and fostering a culture of creativity, accountability, and results
• Contribute to leadership conversations around team growth, resourcing, process, and best practices
• Support new business efforts as needed, including strategy development and pitch participation

• 10+ years of PR agency experience working across consumer categories; deep experience in food, beverage, and CPG strongly preferred
• A track record of delivering press results that move the needle for consumer and F&B brands
• Strong relationships with editors, writers, and producers across lifestyle, consumer, business, design, food, and trade media
• Experience overseeing a mix of accounts, budgets, direct reports, and cross-functional work streams
• Ability to translate cultural insights into compelling brand storytelling
• Exceptional writing, communication, and presentation skills
• Experience navigating client dynamics at the executive level, offering clear counsel and decisive recommendations
• Ability to manage complex projects,…