Content Strategy & Operations Lead – Secondment Job New York New York USA,Marketing / Advertising / PR

Lead the ongoing development and implementation of Health Answers by Pfizer's content strategy
Define content priorities, identify opportunities and create a clear content roadmap
Partner with the Editorial Lead, Medical, and external providers to maintain trustworthy, evidence-based content aligned with editorial and governance standards
Oversee and/or execute tasks ensuring all product areas are up to date and accurate
Shape SEO, GEO and AI-powered discovery approaches
Improve discoverability, search visibility and user engagement through content optimization and refresh initiatives
Represent content strategy across Product and Marketing initiatives, user journeys, platform evolution, CRM programs and audience objectives
Work with Analytics to understand user behavior, measure content effectiveness and translate insights into recommendations
Build and maintain relationships with content and data partners and strategic suppliers
Evaluate partner performance, manage partner governance and renewals, and improve content quality and user value
Provide day-to-day leadership, direction and development support for rotational colleagues

Requirements

Applicant must have a bachelor's degree with at least 8+ years of experience
Experience in content strategy, editorial leadership, digital publishing, health communications or a related field
Demonstrated ability to develop and execute content strategies balancing user needs, business priorities and performance objectives
Strong experience working across Product, Marketing, Analytics, Medical and external partners
Experience managing agencies, publishers, content providers or other third-party suppliers
Experience supporting supplier agreements, Statements of Work and annual contract renewals
Strong stakeholder management and influencing skills
Experience using data, user insight and performance metrics to guide decision making
Excellent written and verbal communication skills
Strong organizational, project management and prioritization capabilities
Familiarity with editorial governance and health information quality standards
Working knowledge of SEO, content optimisation and search performance
Understanding of GEO, AI Overviews and emerging AI-powered search experiences

Experience supporting CRM, lifecycle marketing or audience engagement programs
Experience working with healthcare content or data providers
Candidates must be authorized to be employed in the U.S. by any employer
U.S. work visa sponsorship is not available now or in the future
Position requires permanent work authorization in the United States

Core Competencies

Demonstrates expertise in developing and executing content strategies that align with user needs and business objectives, while ensuring adherence to editorial governance and health information quality standards. Proficient in leveraging data and performance metrics to enhance content discoverability and user engagement across digital platforms.

Highest-signal resume keywords

Content Strategy Development
SEO Optimization
Stakeholder Management
Project Management
Health Communications

Hard Skills

Content Strategy
Digital Publishing
Data Analysis
Content Optimization
Editorial Governance
Performance Metrics
User Engagement
Health Information Quality Standards
CRM Programs
AI-Powered Search

Soft Skills

Leadership
Communication
Organizational Skills
Influencing Skills
Prioritization

Industry Keywords

Health Communications
Content Providers
Third-Party Suppliers
User Behavior
Audience Engagement
Editorial Leadership
GEO
AI Overviews
Lifecycle Marketing
Stakeholder Engagement