Digital Shelf Strategy Manager

• Serve as the primary point of contact on digital shelf matters across the eCommerce landscape, especially Amazon, Walmart, Kroger, and Target
• Partner with marketing, ecommerce, sales, and master data teams to develop and implement digital shelf strategies that drive visibility, conversion, and sales growth
• Test and learn content adjustments using Amazon's Experiments (A/B tests), including titles, descriptions, and PDP imagery
• Analyze data and KPIs such as content health, search performance, and review sentiment to provide actionable optimization insights
• Coordinate collaboration among brand, ecommerce, sales, brokers, and creative agencies on digital shelf creation, maintenance, and optimization
• Build Salsify retailer syndication channels to manage and optimize internal digital shelf content
• Stay current on retailer platforms, ecommerce trends and strategies, and digital shelf best practices to guide strategy proactively

• 3-5 years of experience in ecommerce, digital shelf, or digital content management; CPG industry experience strongly preferred
• Strong understanding of digital shelf strategy across Amazon, Walmart, Kroger, and Target
• Working knowledge of content syndication tools such as Salsify/Syndigo and retailer portals such as Amazon Vendor/Seller Central, Walmart Supplier One, and Target POL
• Knowledge of SEO, GEO, key wording, and general optimization best practices for PDPs and brand stores
• Proven ability to translate retailer and shopper insights into actionable optimization strategies
• Ability to analyze data sets, identify key opportunities, and present insights clearly
• Strong organizational and project management skills; ability to juggle multiple initiatives concurrently
• Proficiency in Microsoft Word, Excel, and Power Point
• Willingness to travel as needed
• Prior experience with creative workflows and projects preferred
• Proficiency using Generative AI tools like Claude preferred

Demonstrates expertise in digital shelf strategy and content management across major eCommerce platforms, with a strong focus on data analysis and optimization. Proficient in leveraging tools like Salsify and Generative AI to enhance visibility and sales growth.

• Ecommerce Experience
• Digital Shelf Strategy
• Content Syndication Tools
• Data Analysis and Optimization
• Project Management Skills

• Digital Shelf Management
• SEO Best Practices
• Data Analysis
• Content Optimization
• A/B Testing
• Retailer Insights Translation
• Content Health Analysis
• Keywording
• PDP Optimization
• Generative AI Proficiency

• Organizational Skills
• Project Management
• Collaboration
• Communication

• CPG Industry
• Ecommerce Trends
• Digital Content Management
• Retailer Platforms
• Sales Growth Strategies

• Salsify
• Amazon Vendor Central
• Walmart Supplier One
• Target POL
• Microsoft Word
• Microsoft Excel
• Microsoft Power Point