Marketing Strategist

• Develop and execute marketing strategies promoting Woodmen Life’s member extras, fraternal programs, community involvement, and sponsor ships
• Serve as the primary marketing liaison to the Fraternal Division
• Develop integrated marketing strategies with the Fraternal Division
• Lead go-to-market planning and execution for member-extra initiatives
• Translate fraternal priorities into messaging frameworks, campaign plans, and activation strategies aligned to brand guidelines
• Collaborate with Public Relations, Communications, and Social Media on campaigns highlighting fraternal impact and community involvement
• Partner with distribution on sales enablement strategies, tools, and resources
• Collaborate with brand, PR, content, CX, digital, web, and sales training and enablement teams
• Connect Marketing, Fraternal, and Sales teams to position fraternal initiatives in member and sales communications
• Support measurement and reporting of fraternal marketing efforts
• Ensure deliverables meet brand standards and receive Legal and Compliance approval before launch
• Maintain documentation and version control
• Meet attendance and punctuality expectations
• Perform other duties as assigned

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of experience in marketing strategy, product development, or integrated marketing
• Demonstrated experience developing audience strategies, messaging, and content for consumer and B2B partner channels
• Experience developing go-to-market strategies and managing cross-functional partnerships
• Strong understanding of brand strategy, messaging, and campaign activation
• Proven ability to translate complex programs or offerings into clear, compelling marketing narratives
• Excellent collaboration, communication, and project management skills
• Strong project management skills, including vendor/agency management and coordination across internal partners
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
• Familiarity with AI-powered productivity tools, such as Microsoft Copilot and ChatGPT, and ability to leverage them for workflow automation and decision support
• Understanding of ethical AI principles, data privacy considerations, and compliance standards
• Ability to work effectively in a fast-paced, high-performing team
• Excellent interpersonal and presentation skills
• Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service
• Engages well with others and passionate about providing an exemplary customer experience
• Required successful completion of criminal background check, credit check when required, fingerprint check when required, drug screen and reference checks

Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on brand messaging and campaign activation. Proficient in leveraging AI-powered tools for workflow optimization and ensuring compliance with ethical standards.

• Integrated Marketing Strategy
• Go-To-Market Strategy
• Brand Strategy
• Project Management
• AI-Powered Productivity Tools

• Marketing Strategy
• Product Development
• Audience Strategy Development
• Messaging Development
• Campaign Activation
• Vendor Management
• Cross-Functional Partnership Management
• Content Creation
• Data Privacy Compliance
• Legal Compliance

• Collaboration
• Communication
• Interpersonal Skills
• Presentation Skills
• Customer Service

• Fraternal Programs
• Community Involvement
• Sponsor ships
• Sales Enablement
• Campaign Planning

• Microsoft Copilot
• ChatGPT