Director, Marketing

Job Title:

Director, Marketing

Organization:
Comic Relief US

Location:

Hybrid/ NYC

Reports To:

Chief Creative

Comic Relief uses the power of comedy to fight childhood poverty. We do this by changing the stories that keep childhood poverty invisible and misunderstood, engaging people and communities to take action, and resourcing local nonprofits doing the work on the ground. To date, we've helped more than 50 million children and families live healthier, safer, and more empowered lives.

We're looking for a Director of Marketing to lead the strategy and execution that brings this mission to more people.

This is a senior, hands-on role responsible for building awareness, growing audiences, and driving engagement and fundraising across campaigns, content, live comedy events, and local activations.

Reporting to the Chief Creative Officer, the Director of Marketing will translate Comic Relief’s impact strategy into a clear, cohesive marketing engine—one that harnesses comedy, culture, and creativity to reach new audiences and mobilize them in the fight against childhood poverty.

This role requires someone who can operate across the full spectrum - from setting strategy to hands-on execution - with experience spanning commercial entertainment marketing and nonprofit or advocacy-driven work.

Candidates should be based in the NY metro area. We are a hybrid organization and work three days per week in our New York City office.

• Develop and own Comic Relief’s integrated marketing strategy across awareness, fundraising, and event-driven campaigns
• Align marketing priorities with organizational goals, impact strategy, and creative direction
• Serve as a strategic partner to the CCO, helping shape how Comic Relief shows up in culture and communicates its mission, i.e., brand, content, and communications work.

• Lead media strategy, planning, and execution across paid, owned, and pro bono channels
• Manage donated media and in-kind support, working closely with the Comic Relief partnership team, external partners, and agencies
• Drive new donor acquisition, public ticket sales and attendance for events, issue awareness and education, and audience growth
• Manage the trafficking, placement, and optimization of creative assets across paid, owned, and pro bono media channels
• Oversee media agencies and vendors, ensuring strong performance and accountability
• Partner within the department and across the organization to ensure goals are met and campaigns are delivered efficiently and effectively

• Oversee day-to-day implementation of campaigns, ensuring timelines, budgets, and deliverables stay on track
• Partner closely within the creative team, across the organization, and with external partners to deliver cohesive, high-impact work
• Build approaches and processes that enable smart testing, learning, and iteration
• Build and manage the marketing and communications calendar
• Build and manage campaigns, including placing and managing media, and crafting communications

• Define success metrics across awareness, engagement, fundraising, and conversion
• Implement campaign tracking and reporting
• Analyze performance and translate insights into actionable improvements
• Ensure marketing decisions are data-informed without losing sight of cultural relevance and creative impact

• A strategic marketer who can also roll up their sleeves and execute
• Equally comfortable building a long-term growth plan and troubleshooting a live campaign in real time
• Experienced in entertainment or consumer-facing marketing, with a strong understanding of how culture, talent, and content drive attention
• Experienced in nonprofit, advocacy,…