VP, Media Director | Involved Media | NYC

About the role

Involved Media USA is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more. We’re looking to add to our group of smart, strategic marketers. Our people do work that works—relentlessly driving results for clients across a wide range of verticals. We focus on identifying unique business opportunities and consumer insights for clients to help them profitably scale their business.

Many agencies throw the word “integrated” around, but our work is underpinned by advanced analytics to respect the entire customer journey.

We place high value on leadership, critical thinking and problem-solving, initiative, and always drive our teams to think strategically. Our employees are passionate about the business and the impact of the work we do! We’re looking for thought leaders to not only help direct our clients, but also to help the new leadership team shape the future of the company. Most marketers agree that performance marketing is the future, but we’re looking for talent that can guide that evolution.

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication and time management skills.

The VP, Media Director will provide senior media leadership across a portfolio of client accounts, overseeing tactical media planning, buying and execution across all media channels, including Video (TV, OTT, OLV), Audio (terrestrial and digital radio, podcast), Out-of-Home and Display, across both direct and programmatic buying. This role will ensure the media team deliver high-quality work from planning to execution, providing strategic guidance, identify opportunities for clients and continuously improve how the media team operates.

• Lead media teams across assigned client accounts, providing oversight from tactical planning through campaign execution.
• Provide tactical media strategy and buying guidance across teams
• Maintain a strong understanding of the evolving media marketplace, including emerging channels and industry trends.
• Build and maintain strong relationships with clients and media partners
• Proactively identify new media opportunities, partnerships and platforms, and buying strategies that can benefit clients.
• Provide thought leadership to clients and internal teams
• Lead, mentor, and develop media team members, including identifying training and development needs.
• Identify opportunities to improve team processes and establish consistent media best practices
• Participate in RFPs and new business opportunities

• Directly manage Sr Buyers and Buyers as assigned
• Provide leadership and oversight to broader media teams

We are looking for an experienced media leader who combines deep tactical media expertise with strong leadership, problem-solving and communication skills

• 8-10+ years of media buying, planning, and/or advertising experience preferred
• 5+ years of experience managing and developing team
• Deep understanding of the media buying and tactical planning across multiple channels, with strong expertise in Video, including Linear TV and OTT.
• Demonstrated ability to lead multiple accounts and teams.
• Strong understanding of the media marketplace
• Strong negotiation, analytical and problem-solving skills
• Strong organizational and time-management skills with the ability to prioritize effectively in a fast-paced environment.
• Strong attention to detail, accountability and follow through
• Excellent interpersonal, written and verbal communication skills.
• Proficient in MS Office, Word, Excel, Outlook and PowerPoint.
• Experience with media management software and reporting tools such…