Sr. Manager Paid Social

Location: New York City (On-site/Hybrid)

Department: Paid Media

We are seeking a Paid Social Lead who is a true Meta expert, someone who has spent their career living inside Ads Manager and knows how to turn a media budget into predictable, profitable growth. This person will own paid social buying and optimization across Meta and Tik Tok for a portfolio of DTC brands in the beauty, home decor, and lifestyle spaces, and will be the connective tissue between performance, creative, and AI driven efficiency.

This role is built for someone with an “art meets science” skillset, fluent in the mechanics of bidding, budgeting, and account structure, and equally sharp at briefing, testing, and optimizing creative, because on Meta, creative is the targeting. The ideal candidate has run paid social at an agency, has managed real budgets against real CAC and LTV targets, and has already started using AI tools to work faster and smarter, not just to buy media better.

Senior Manager, Paid Social

Location: New York City (On-site/Hybrid)

Department: Paid Media

Salary: $100,000 – $125,000

We are seeking a Paid Social Lead who is a true Meta expert, someone who has spent their career living inside Ads Manager and knows how to turn a media budget into predictable, profitable growth. This person will own paid social buying and optimization across Meta and Tik Tok for a portfolio of DTC brands in the beauty, home decor, and lifestyle spaces, and will be the connective tissue between performance, creative, and AI driven efficiency.

This role is built for someone with an “art meets science” skillset, fluent in the mechanics of bidding, budgeting, and account structure, and equally sharp at briefing, testing, and optimizing creative, because on Meta, creative is the targeting. The ideal candidate has run paid social at an agency, has managed real budgets against real CAC and LTV targets, and has already started using AI tools to work faster and smarter, not just to buy media better.

• Develop full-funnel paid social media plans across Meta and Tik Tok, including channel and budget allocation by funnel stage (awareness, consideration, conversion), flighting, and pacing, translating brand and business goals into an actionable media strategy before execution begins.
• Own day to day paid social buying, budget pacing, and optimization across Meta (primary) and Tik Tok for a portfolio of DTC accounts.
• Build and manage campaign structures, bidding strategy, audience segmentation, and budget allocation to hit CPA, CAC and ROAS targets across the funnel.
• Serve as the account's Meta subject matter expert, staying ahead of platform updates, algorithm shifts, and new ad formats, and translating them into action before competitors catch on.
• Partner with creative and content teams to develop ad briefs grounded in what's actually working in the account, closing the loop between performance data and creative production.
• Design and run a disciplined creative testing roadmap (concepts, hooks, formats, angles), setting up tests correctly, reading results rigorously, and turning findings into next round briefs.
• Diagnose account and creative fatigue early, and prescribe specific fixes (new creative, audience refresh, structural changes) rather than just flagging the problem.
• Present paid social performance, insights, and recommendations directly to clients in weekly status meetings, owning the paid social narrative and fielding client questions in real time.
• Lead new client onboarding and setup within Meta and Tik Tok campaign managers, including account structure, pixel/conversions API implementation, and audience build-out (custom, lookalike, and CDP-sourced first-party segments) using connected CDP tools
• Bring hands on AI acumen…