Global Head, Social Media, Content & Community

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi‑generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high‑profile honors, including being named one of TIME 2024’s Most Influential Companies, Fast Company’s 2024 World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

Sol de Janeiro is looking for a magnetic Global Director of Social Media, Content & Community to turn our fans into loyalists, our rituals into culture, and our content into a movement. Responsible for global storytelling, brand voice and digital engagement, you’ll ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space.

The ideal candidate is a creative leader with a deep understanding of social‑first content, digital trends, and evolving consumer behavior. You’re always pushing creative boundaries to lead conversations, not follow them. This role requires a forward‑thinking, strategic, and hands‑on leader who can seamlessly bridge brand building, content creation, and performance‑driven social strategy.

You will oversee content creation, social media strategy, editorial planning, and community engagement, ensuring SDJ remains innovative, engaging, and deeply connected to its audience.

• Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat, aligning with overall brand and business objectives.

• Own the social identity, ensuring a distinct, platform‑native, consistent brand presence across all platforms (Instagram, Tik Tok, You Tube, Pinterest, and emerging spaces), ensuring our content is best‑in‑class, thumb‑stopping, and inherently social.

• Ensure the brand builds culturally heat, actively identifies opportunities for conversation and builds brand love through social‑first storytelling.

• Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways to engage and educate our audiences.

• Collaborate with cross‑functional teams (Global Consumer Engagement, PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts.

• Identify opportunities to bridge digital and on‑the‑ground efforts as content and community building moments.

• Own and manage the social content creation, community and platform budgets.

• Oversee the development, production, and execution of compelling and innovative social‑first content that resonates with diverse global audiences across various platforms (Instagram, Tik Tok, You Tube Shorts, Pinterest, Facebook, etc).

• Own content calendars, formats, and storytelling frameworks, ensuring timely and engaging posts that drive engagement, brand awareness and conversions - aligning with broader marketing initiatives while allowing for real‑time agility.

• Collaborate closely with cross‑functional teams to develop holistic, integrated campaigns that resonate across touchpoint.

• Lead creative direction for various content shoots (including on‑location that highlight the brand’s Brazilian DNA), social‑first storytelling, and video production in collaboration with the content team in partnership with the in‑house creative team.

• Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content.

• Manage real‑time, reactive content strategies, keeping the brand at the forefront of key cultural conversations.

• Collaborate with cross‑functional team leads to develop and…