Social Media Editor

Social Media Editor

Roxanne Assoulin — New York, NY
Department: Marketing & Creative

Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands‑on culture and a shared commitment to building something special, together.

We’re seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand’s voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, Tik Tok, and Pinterest.

The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director.

• Own the brand’s tone, copy, and storytelling across all social channels

• Write captions and social copy that reflect RA’s voice (playful, warm, human)

• Guard brand consistency and elevate creative standards across every post

• Translate brand priorities into compelling narratives, visually and verbally

• Develop social‑first concepts for product launches and brand moments

• Capture and edit short‑form content (Reels/Tik Tok) with a strong visual POV

• Plan and produce scrappy, native content that feels real and unpolished‑in‑the‑right‑way

• Curate UGC and brand‑adjacent content that aligns with RA’s world

• Assist on content capture days and photoshoots; manage shot lists + BTS capture

• Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities

• Publish content directly and ensure quality control across platforms

• Monitor community engagement and surface themes/opportunities to the team

• Identify relevant trends, audio, formats, and creative references; adapt them to RA

• Track weekly performance and content learnings; share insights with Marketing + E-Comm

• Collaborate cross‑functionally to support storytelling for retail, wholesale, CX, and brand initiatives

• Partner with the Founder & Creative Director to explore new creative directions

• 5+ years of professional experience in social media, editorial, content, or digital storytelling

• Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred

• A strong editor — visually and verbally — with a point of view and taste level

• Proficient in iPhone content creation, Reels/Tik Tok editing tools (Cap Cut preferred)

• Culturally plugged in; understands internet trends without chasing them

• Proactive communicator; thrives in a fast‑moving, founder‑led environment

• Organized, collaborative, solutions‑oriented, and steady under pressure

• Hands‑on — no job is too big or small; you’re willing to jump in

• Instagram, Tik Tok, Pinterest

• Cap Cut, Canva (Adobe Suite is a plus)

• Later/Planoly or similar scheduling tools

• Google Workspace + Slack

• Shopify familiarity helpful but not required

• Clear and consistent brand storytelling across platforms

• Increased engagement, saves, and social‑led traffic

• Content that supports product storytelling and business priorities

• Strong collaborative flow with Marketing, E-Com, and Creative

• Salary range: $90,000–$110,000 (commensurate with experience)

• Employee product discount

• Growth opportunities within a scaling team