Social Media & Content Coordinator

Reports to: Extension Health marketing leadership

Location: New York, NY (West Village / Midtown) — hybrid or remote-flexible

Employment Type: Part-time or Full-time (open to either)

About the Role

Extension Health, a physician-led longevity medicine practice, is looking for a hands-on social media coordinator to own the day-to-day execution of our organic content across Instagram, Tik Tok, You Tube Shorts, and Facebook. This role spans two connected accounts — lth (brand) and Extension Health’s Medical Director’s personal account — and touches everything from concepting and scripting through scheduling, editing, community management, and calendar ownership.

This is a highly cross-functional, execution-heavy role suited to someone who can move fluidly between creative ideation, hands-on editing, and organized project management — all while maintaining a clinical, evidence-based brand voice (not wellness-industry hype).

What You’ll Do

• Concept and script original content ideas for both lth and Extension Health’s Medical Director’s personal Instagram
• Translate clinical/medical topics into accessible, engaging short-form video and static content
• Maintain brand voice consistency: authoritative, precise, evidence-backed — never hype-driven or “bro-science”

Production & Editing

• Edit all video content (Reels, Tik Toks, You Tube Shorts) including trend overlays, captions, and pacing
• Design static social posts (feed posts, carousels, graphics) in line with EH’s visual brand system
• Manage the shot list/production pipeline from raw footage to published post

Scheduling & Publishing

• Schedule and publish content across Instagram, Tik Tok, You Tube Shorts, and Facebook using
• Maintain the weekly posting cadence: ~3 unique posts to lth, collab posts cross-posted to both accounts, and 1 unique post exclusive to Extension Health’s Medical Director’s Instagram
• Coordinate publishing timing around the internal approval chain (medical/compliance review → agency review → scheduling)

Community Management

• Monitor and respond to DMs and comments across both accounts in a timely, on-brand manner
• Flag sensitive or clinical questions (e.g., medical advice requests) to the appropriate team member rather than responding directly

Marketing Operations

• Own and maintain the marketing content calendar
• Manage the Notion workspace for social (content pipeline, status tracking, briefs)
• Set up and maintain Many Chat automation flows across both accounts (e.g., keyword triggers, DM funnels)

What We’re Looking For

• 2+ years of experience running social media for a brand, creator, or agency client — healthcare, wellness, or clinical experience a plus
• Strong video editing skills (Cap Cut, Premiere, or similar) and comfort with fast turnaround, trend-aware short-form editing
• Working knowledge of static design tools (Canva, Figma, or Adobe)
• Experience scheduling multi-platform content via  or a comparable tool
• Familiarity with Notion for calendar/project management
• Experience with Many Chat or similar chatbot/automation platforms is a strong plus
• Excellent written voice — able to write clinically precise copy that still feels human and accessible
• Highly organized, comfortable owning a calendar and multiple moving pieces independently
• Discretion and good judgment around what content requires medical/compliance review before publishing

Nice to Have

• Experience working with a physician, clinic, or regulated health brand
• Interest in longevity medicine, diagnostics, or the wellness/health optimization space
• Comfort being the point of contact between a talent (physician) and a brand account

Logistics

• Flexible on part-time vs. full-time depending on the right candidate
• This is an Extension Health employee position, working closely with Extension Health’s clinical and marketing teams as well as our external creative agency partner