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Director, Influencer & Creator Partnerships​/Nissan

Job in New York, New York County, New York, 10261, USA
Listing for: TBWA\Chiat\Day
Full Time position
Listed on 2026-09-09
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Brand Ambassadors & Brand Management
Salary/Wage Range or Industry Benchmark: 180000 - 240000 USD Yearly USD 180000.00 240000.00 YEAR
Job Description & How to Apply Below
Position: Director, Influencer & Creator Partnerships / Nissan
Location: New York

Ready to shake things up? We're looking for a strategic visionary who speaks fluent creator—someone who gets how culture moves, trends shift, and authentic voices shape brands. As our Director of Influencer & Creator Partnerships, Nissan, you'll orchestrate the entire creator ecosystem for our brand: scouting rising stars, negotiating game-changing partnerships, and building campaigns that actually
* mean* something to people.

This isn't your typical brand marketing role. You'll be the bridge between our team and the creator world, translating brand ambitions into authentic, culturally-resonant content. You'll lead a talented team, set strategy, manage relationships, and prove your impact through real engagement and business results.

What You'll Own
  • Chart the course for influencer and creator partnerships that align with brand and business objectives
  • Build and nurture a diverse network of creators across all tiers—micro-influencers to major names
  • Stay ahead of the curve: spot emerging platforms, trends, and opportunities in the creator space before everyone else
  • Lead and mentor a high-performing team that's as passionate about creator culture as you are
Creator Partnerships
  • Source, cast, and build lasting relationships with creators who authentically connect with our brand
  • Lead contract negotiations, including deliverables, usage rights, exclusivity, and compensation
  • Manage agencies and vendors while keeping brand and creator relationships front and center
  • Drive both paid partnerships and organic advocacy that feels genuine
Campaign Execution
  • Take campaigns from napkin sketch to fruition: strategy, briefing, execution, reporting—the whole journey
  • Collaborate with Social, Creative, Brand, Strategy, PR, and Media teams to create integrated programs
  • Ensure creator content hits brand objectives and captures real cultural relevancy and engagement
  • Amplify what works and scale the wins across platforms
Numbers That Matter
  • Work with the Analytics team to define success metrics, measure what actually moves the needle, and provide strategic recommendations
  • Optimize campaigns based on data and insights—because gut feelings are great, but ROI is better
  • Manage the budget, agency partnerships, and make sure every dollar works harder
  • Deliver executive-level reporting with clarity and strategic recommendations
Who You Are
  • 10+ years in the trenches: You've built influencer strategies and managed creator partnerships at scale—agency or brand side, you've got the scars and the wins to prove it
  • Strategic thinker: You see the big picture and connect creator partnerships to real business outcomes
  • Negotiation ninja
    :
    You know how to close deals on contracts, talent, and partnerships
  • Platform fluent: You live and breathe social media—you understand creator culture, social commerce, and how to measure what matters
  • People person: You can lead a team, manage stakeholders, and build genuine relationships with creators and partners
  • Data-driven: You speak analytics, KPIs, and ROI—but you also understand that not everything that matters is easily measured
  • Bonus: You've used platforms like CreatorIQ, Hookit, Captiv8, or similar tools

Formal stuff: Bachelor's degree in Marketing, Communications, PR, or related field. But honestly, your experience matters most.

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