Director, Influencer & Creator Partnerships/Nissan
Listed on 2026-09-09
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Marketing / Advertising / PR
Social Media Marketing, Digital Marketing, Brand Ambassadors & Brand Management
Location: New York
Ready to shake things up? We're looking for a strategic visionary who speaks fluent creator—someone who gets how culture moves, trends shift, and authentic voices shape brands. As our Director of Influencer & Creator Partnerships, Nissan, you'll orchestrate the entire creator ecosystem for our brand: scouting rising stars, negotiating game-changing partnerships, and building campaigns that actually
* mean* something to people.
This isn't your typical brand marketing role. You'll be the bridge between our team and the creator world, translating brand ambitions into authentic, culturally-resonant content. You'll lead a talented team, set strategy, manage relationships, and prove your impact through real engagement and business results.
What You'll Own- Chart the course for influencer and creator partnerships that align with brand and business objectives
- Build and nurture a diverse network of creators across all tiers—micro-influencers to major names
- Stay ahead of the curve: spot emerging platforms, trends, and opportunities in the creator space before everyone else
- Lead and mentor a high-performing team that's as passionate about creator culture as you are
- Source, cast, and build lasting relationships with creators who authentically connect with our brand
- Lead contract negotiations, including deliverables, usage rights, exclusivity, and compensation
- Manage agencies and vendors while keeping brand and creator relationships front and center
- Drive both paid partnerships and organic advocacy that feels genuine
- Take campaigns from napkin sketch to fruition: strategy, briefing, execution, reporting—the whole journey
- Collaborate with Social, Creative, Brand, Strategy, PR, and Media teams to create integrated programs
- Ensure creator content hits brand objectives and captures real cultural relevancy and engagement
- Amplify what works and scale the wins across platforms
- Work with the Analytics team to define success metrics, measure what actually moves the needle, and provide strategic recommendations
- Optimize campaigns based on data and insights—because gut feelings are great, but ROI is better
- Manage the budget, agency partnerships, and make sure every dollar works harder
- Deliver executive-level reporting with clarity and strategic recommendations
- 10+ years in the trenches: You've built influencer strategies and managed creator partnerships at scale—agency or brand side, you've got the scars and the wins to prove it
- Strategic thinker: You see the big picture and connect creator partnerships to real business outcomes
- Negotiation ninja
:
You know how to close deals on contracts, talent, and partnerships - Platform fluent: You live and breathe social media—you understand creator culture, social commerce, and how to measure what matters
- People person: You can lead a team, manage stakeholders, and build genuine relationships with creators and partners
- Data-driven: You speak analytics, KPIs, and ROI—but you also understand that not everything that matters is easily measured
- Bonus: You've used platforms like CreatorIQ, Hookit, Captiv8, or similar tools
Formal stuff: Bachelor's degree in Marketing, Communications, PR, or related field. But honestly, your experience matters most.
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