Senior Director, Head of Marketing - Data Licensing and AI Services

Why this role matters

AI is only as good as the data that trains and powers it. As Head of Marketing for our Data Licensing & AI Services, you will leverage Shutterstock’s world‑class library of over 1 billion ethically sourced assets along with its growing list of AI partners and services offerings to position us as the premier foundational infrastructure partner for the world’s leading tech companies and LLM developers.

You aren't just marketing a product; you are shaping the future of ethical AI.

This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high‑impact strategies, identifying market opportunities, and working cross‑functionally to bring those strategies to life and possess a deep understanding of the AI model training market, AI and ML technologies, trends, and applications.

• Architect the GTM Playbook:
  Design, launch, and scale the global marketing blueprint for the AI Data Licensing business unit, transforming high‑level business goals into measurable market share.
• Accelerate Enterprise Revenue:
  Build a high‑velocity demand generation and lead‑nurturing engine that directly fuels the enterprise sales pipeline and unlocks new channel partnerships.
• Define the Category Market Fit:
  Turn deep industry analysis, competitor tracking, and AI/ML customer insights into actionable growth strategies that capture untapped market segments.
• Orchestrate Global Campaigns:
  Lead the lifecycle execution of targeted marketing campaigns that demonstrably move the needle on new customer acquisition and long‑term retention.
• Establish a Data‑Driven Culture:
  Build out the marketing tech stack, attribution models, and KPIs needed to relentlessly optimize campaign performance and maximize ROI.
• Unify the Brand Matrix:
  Act as the ultimate cross‑functional bridge, seamlessly aligning the AI division's specialized goals with central Shutterstock brand, product, and operational resources.
• Command Industry Thought Leadership:
  Position Shutterstock as the definitive voice in ethical AI training data by securing tier‑one speaking tracks, designing high‑impact industry events, and producing elite B2B content.
• Influence Executive Strategy:
  Serve as the core marketing stakeholder for the business unit, delivering data‑backed insights directly to senior leadership to shape the future direction of the company.

• Experience:
  
  7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management.
• Strategic Vision:
  Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
• Analytical
  
  Skills:
  
  Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data‑driven approach to campaign optimization.
• Collaborative Leadership:
  Exceptional communication and presentation skills with a track record of successful cross‑functional collaboration, particularly with revenue, product, and customer advocacy teams.
• Market Insight:
  Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

• You have a direct impact on the success of the company. Your work matters and is essential to the evolution of our growing AI Business.
• Executive leadership cares personally.…