Director, Enterprise Marketing Uphold

A fast-growing fintech company, Uphold is pursuing a mission to accelerate access to blockchain technologies for people and companies worldwide. Founded in 2014, Uphold has millions of customers in over 150 countries and executes billions of dollars of crypto and fiat transactions a year. A bridge between old and new money systems, Uphold’s consumer offering is crypto-enabled neo-bank, allowing consumers ways to manage their daily finances with debit cards, direct deposit, high interest savings, crypto and precious metals trading, and many more features.

We expose these through our APIs to businesses and institutions who can enable them to their customers for a seamless bridge between on-chain and traditional finance.

We are seeking an experienced and strategic Business Marketing Director to support the sales and communications efforts around our rapidly growing Enterprise business. This role will work closely with our CEO of Enterprise to create a marketing plan, approach, content and metrics.

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. The company has recently signed top brands to its platform and is now looking to grow the awareness of its platform offering, the partners secured and generate more leads for its sales team.

The Director, Enterprise Marketing would support these efforts through communications, marketing, conferences, articles, lead generation activities. This role will work directly with the sales and executive team to deliver on the business KPIs.

• Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Create and lead an analyst relations program to include Uphold in key published papers and analyses.
• Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support
• Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.
• Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company

• 8+ years in business marketing (i.e., B2B Marketing)
• Industry experience in crypto, blockchain.
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills
• In-depth knowledge of marketing trends, best practices, and emerging technologies
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to…