Director of Social Commerce Job New York New York USA,Marketing / Advertising / PR

Own and scale the Tik Tok Shop business strategy and commercial calendar.
Drive GMV and conversion and own the Tik Tok Shop P&L.
Analyze performance data to measure profitability, successes, and opportunities.
Lead media planning and growth against clear KPIs in a brand-building way.
Build, scale, and grow the Tik Tok Shop affiliate program and own its strategy and results.
Manage storefront and catalog operations, including listings, pricing, promotions, and inventory synchronization.
Develop and execute livestream strategy, plus Video/Live Shopping Ads.
Identify and fix underperforming parts of the channel setup.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Hands-on experience running or materially contributing to a Tik Tok Shop channel.
Creator/affiliate program experience is essential.
Comfort owning a P&L-style view of the channel, including GMV, conversion, AOV, and creator/affiliate ROI.
Sharp, diagnostic approach to identifying underperformance and acting quickly.
Comfortable in a fast-moving, metrics-driven environment with high ownership.
Experience with livestream/LIVE commerce and Shop Ads (Spark Ads / Video Shopping Ads) is a strong plus.
Must be New York City-based and able to work in a hybrid model, with 3 days per week in the office.

Core Competencies

Demonstrates expertise in driving Tik Tok Shop business strategy, managing P&L, and optimizing performance through data analysis. Proficient in developing affiliate programs and executing livestream commerce strategies to enhance brand growth and profitability.

Highest-signal resume keywords

Tik Tok Shop Channel Management
P&L Ownership
Affiliate Program Development
Livestream Commerce Strategy
Performance Data Analysis

Hard Skills

Performance Data Analysis
P&L Management
Conversion Rate Optimization
Livestream Strategy Development
Affiliate Program Management
Media Planning
KPI Tracking
Catalog Operations Management
Pricing Strategy
Inventory Synchronization

Soft Skills

Diagnostic Problem Solving
Ownership
Adaptability
Collaboration
Communication

Industry Keywords

Tik Tok Shop
GMV
AOV
Creator ROI
Live Commerce
Brand Building

Tools & Technologies

Video Shopping Ads
Spark Ads
Metrics-Driven Tools