Senior Content Marketing Manager

Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.

At Avante, we're changing that. We're an AI-native benefits intelligence platform built to help companies and HR leaders run benefits more effectively with AI. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava serves as the extension of the Benefits team, handling operational workload and giving them better insights, sooner.

We're based in Seattle and expanding our presence to New York City, and work 4 days a week in the office (one day remote). We sell to Fortune 2000 employers, with customers like Samsung, Zscaler, and News Corp, and our marketing team is still small enough that one person's writing sets the tone for how the entire market understands what we do.

We're looking for a Senior Content Marketing Manager to be that person.

AI for benefits barely existed two years ago, and someone has to write the story of why it matters. That's this role:
You'll be the voice behind the ideas, events, and content that make HR and benefits leaders sit up and pay attention. Day to day, you'll plan and write across a range of formats: blog posts, sales enablement materials, event and webinar content, social, and more, moving fluidly between short-term production and longer-term editorial planning. You'll partner closely with product marketing, demand generation, and creative to make sure content ladders up to the right goals and reaches the right audience, and you'll use data to figure out what's working and adjust accordingly.

This is a senior individual contributor role built for a writer at heart:
You'll launch thought leadership communications, shape the narrative behind our webinars and panels, and turn Avante's customer relationships into stories nobody else can tell. You'll own and curate Avante’s brand voice, and identify areas of improvement as this industry continues to develop. What's yours is the writing itself: the original thinking, sharp framing, and proprietary point of view that no AI tool or outside agency can produce.

Build Avante's content engine. Stand up the fundamentals: a working content calendar, a website content, and a steady cadence of GTM enablement materials that give sales something concrete to use in every deal.

Curate Avante's point of view. Build narratives, materials, and thought leadership that define our category, educate and entertain our buyers, and enlighten and engage our partners and customers.

Write and shape our event content. Build the speaker guides, narrative arcs, and talking points behind our webinars, panels, and podcasts. You provide the narrative and direction; creative partners handle production.

Lead our social presence. You'll shape what we say on our social platforms and make sure it sounds like a company with something to say, not another AI vendor posting for the algorithm.

Support demand generation with nurture content. Write the drip sequences that keep leads warm once they enter the funnel, and write to improve AEO and SEO through topical content, optimized for ranking.

Protect a consistent brand voice. Make sure everything Avante puts out, whatever the format or channel, sounds like it's coming from the same company. You're the one who catches it when copy drifts off-brand, and the one who keeps that voice sharp as more people touch content over time.

Use AI to extend your…