NBA -Two Executive Producer, Branded Content

WORK OPTION:
The NBA currently provides eligible employees the option of working remotely one day per week.

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We are seeking a visionary and results-driven Executive Producer to lead our branded content. This role is responsible for overseeing the entire branded content lifecycle—from RFPs and pitches through development, production, post-production, and distribution. The ideal candidate has a strong background in both branded and editorial content, extensive client-facing experience, and the ability to manage a robust slate of branded content across our three brands: NBA 2K League, NBA Take Two, and NBA Research and Development.

• Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities.
• Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace.
• Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience.
• Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.

• Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials.
• Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea.
• Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.

• Oversee end-to-end creative execution across branded video, social, custom editorial extensions, and live event content.
• Work closely with production and creative teams on post-sale projects, including creative treatments, scripts, social concepts, talent integration, event activations, and other campaign deliverables.
• Provide creative direction throughout production and post-production, reviewing and refining treatments, scripts, copy, edits, and final assets to ensure client KPIs and feedback are addressed.
• Maintain a strong understanding of talent booking, production budgets, timelines, and logistical considerations to ensure internal talent and production teams are positioned for success.
• Travel to shoots and events as the creative lead and on-set representative for the Partnerships team when needed.

• Partner cross-functionally to ensure seamless execution of sold programs.
• Own the creative oversight and fulfillment of campaign deliverables, ensuring all assets, talent requirements, approvals, timelines, and client commitments are clearly tracked and delivered.
• Serve as a key connective point between the client and internal teams, ensuring expectations, feedback, creative direction, and deliverables remain aligned throughout the campaign lifecycle.
• QC and approve final video and creative assets for client, social, editorial, and event use.

• 10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
• Proven experience leading branded video and digital campaigns from concept through…