Assistant Manager, Digital Marketing Media

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a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?

About the role

The Assistant Manager, Performance Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of Paid Media channels. This is a fast pace hands-on role requiring a strong attention to detail and a results-driven mindset. It is key that the ideal candidate for this role have the ability to foster and manage cross-functional and vendor relationships.

The impact you can have

Help to execute and optimize all Search, Affiliate, Display and Paid Social efforts

Execute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clients

Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels

Produce daily & weekly channel reports with insights to be shared with leadership.

Keen understanding of ad formats, audience segmentation and other executional best practices

Collaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, Tik Tok to manage digital campaigns

Collaborate with CRM teams to have a deep understanding of the client and their behavior

Partner with Brand Marketing on campaign launches and Paid Media support

Collaborate with Social Media team to execute influencer and paid social strategies

Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels

Gain understanding of various attribution methods (i.e. media mix modeling, multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.

You’ll bring to the role Demonstrated ability to work with cross-functional teams and vendors.

Strong analytical skills and clear understanding of financial measurements

Experience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment

Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company

Strong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals

Experience partnering with key vendors and briefing projects BS in Marketing, Business, or related major

Benefits at Knit Well Group You will be eligible to receive a merchandise discount at select Knit Well Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
* Medical, dental, vision insurance & 401(K)
* Employee Assistance Program (EAP)
Time off – paid time off & holidays
* The target hourly…