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Dick Clark Productions: Senior Manager, Creative Strategy & Activation

Job in New York, New York County, New York, 10261, USA
Listing for: Penske Media Corporation
Full Time position
Listed on 2026-09-13
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Event Management & Planning, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 120000 - 180000 USD Yearly USD 120000.00 180000.00 YEAR
Job Description & How to Apply Below
Location: New York

Dick Clark Productions is seeking a Senior Manager, Creative Strategy & Activation that will play a hands-on role in shaping and delivering DCP's brand partnership business - supporting everything from pitch development through flawless campaign execution. This role blends creative thinking with day-to-day project ownership, working across the partnership lifecycle: pre-sale concepting and pitch support, deal scoping, and post-sale activation and delivery.

You'll work closely with Sales, cross-functional teams, and senior Creative Strategy & Activation leadership to bring partnerships to life - ensuring every deal you touch is creatively sharp, well-scoped, and delivered without a hitch.

This position can be located in our Los Angeles or New York City office.

Responsibilities Pre-Sale & Creative Strategy
  • Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
  • Partner with Sales to translate client briefs and RFPs into clear, compelling pitch decks and narratives
  • Contribute original ideas to the department's creative approach for partnership opportunities
  • Support key client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead
Deal Development
  • Work with cross-functional teams to help scope deal deliverables that are creative, realistic, and aligned to budget and timeline
  • Partner with Leadership and Sales on deal level P&L creation and management
  • Flag resourcing or feasibility risks early in the deal-shaping process
  • Draft and maintain deal documentation, scopes of work, and creative briefs
Post-Sale Activation & Delivery
  • Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
  • Build and manage project timelines, coordinating across all cross functional teams including events, programming, branded content, talent and social
  • Track deliverables against what was sold, proactively surfacing issues before they become problems
  • Create post-campaign recaps, performance reporting, and case study development
Collaboration & Growth
  • Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
  • Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow
Requirements
  • At least 5-7 years of experience in brand partnerships, sponsor ships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
  • Strong creative instincts paired with solid project management skills
  • Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
  • Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
  • Excellent written and verbal communication skills

As Dick Clark Productions values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

It's All About You...

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally.
We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.

As part of PMC's dedication to consistently meeting employees' needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About DCP

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the 'Academy of Country Music Awards', 'American Music Awards', 'Billboard Music Awards', 'Golden Globe Awards', 'Dick Clark's New Year's Rockin' Eve with Ryan Seacrest', 'So You Think You Can Dance', and the 'Streamy Awards.' Dick…

Position Requirements
10+ Years work experience
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