Sr Manager, Consumer Engagement, Bobbi Brown NA

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This position plays a critical role in accelerating the growth of Bobbi Brown North America by transforming brand storytelling into cultural relevance.

Working in close partnership with 360 marketing, online and media teams, this role is responsible for:

• driving the strategy and execution of the brand’s North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability
• build meaningful and lasting relationships across influencers, beauty editors, and VIP talent on behalf of Bobbi Brown North America
• lead creator eventing, building the brand’s physical experience and managing the regional creator event calendar. This role ensures these moments generate maximum cultural impact, conversation and Earned Media Value by orchestrating best-in-class content strategies and influencer activations.
• Build strong relationship with PR agency and build advocacy for brand externally
• Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers as well as the Global brand.

• Identify emerging consumer behaviors and trends and translate insights into actionable recommendations and bring new ideas on how to engage with the consumer in the social landscape as a result
• Monitor EMV, social performance and engagement, working cross functionally with online and media teams to respond to trends/ lean into pillars of strength

• Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking
• Manages relationships with influencers across macro to micro tiers on all social media platforms; particularly Tik Tok and Instagram
• Manages relationship with key agency partners, including Star Power
• Drives PR/ comms strategy for US region, ensuring consistency in secured media presence
• Partners with 360 Marketing team to understand national US investment strategy/priorities and work collaboratively to optimize programming and activations
• Partners with 360 Marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
• Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
• Identify emerging creators, platforms and trends.

• Leads briefing of agency partners
• Manages total communications strategy and execution including relationships with key editors, long lead product placement and feature stories in partnership with brand’s agency of record
• Executes influencer and product seeding campaigns in accordance with agreed upon strategy
• Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)
• Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA…