Senior Growth Manager - Paid Social

Bowery Boost is a women-led, creative-first performance marketing agency working with growing ecommerce brands. We combine paid media, performance creative, and senior strategic thinking to help brands acquire customers and scale profitably.

We are looking for a Senior Growth Marketing Manager who can independently own client growth strategy across paid media, account performance and creative testing.

This is not a role for someone who waits for a list of tasks or simply reports what happened. The right person identifies opportunities, brings forward recommendations and ensures each account has a clear plan for what happens next.

You will serve as the strategic owner for a portfolio of ecommerce clients, translating business goals and performance data into actionable paid-media and testing plans.

You will work closely with our paid media and creative teams to ensure media and creative efforts are aligned. You do not need to be a dedicated creative strategist, copywriter or designer, but you must be able to recognize strong creative, identify what is driving performance and turn those insights into clear testing direction.

• Own growth strategy for a portfolio of ecommerce clients across Meta and other relevant paid channels
• Translate revenue, profitability and acquisition goals into actionable media plans
• Evaluate account structure, budget allocation, audience strategy, campaign performance and scaling opportunities
• Monitor CAC, MER, ROAS, conversion rate, new-customer performance and other relevant business metrics
• Identify performance risks and opportunities before the client raises them
• Develop clear weekly, monthly and quarterly recommendations
• Partner with the paid media team to ensure strategy is executed accurately
• Maintain a strong understanding of campaign performance rather than relying solely on dashboards or team summaries
• Connect paid-media decisions to broader business factors, including promotions, product mix, inventory, landing pages and customer behavior

• Analyze high-performing hooks, personas, messages, products, formats and offers to understand what is driving results
• Use paid-media data, product reviews, customer feedback, competitive research and brand insights to identify new testing opportunities
• Build structured creative testing plans for each assigned client
• Translate performance findings into clear direction for designers, editors, creators and content teams
• Contribute ideas for new hooks, angles and iterations based on what the data is showing
• Partner with the creative team to develop briefs and prioritize production
• Review creative for strategic alignment, product accuracy, messaging clarity and paid-social effectiveness
• Ensure creative recommendations are connected to a specific hypothesis or learning objective
• Identify when winning creative should be iterated, expanded or adapted rather than replaced unnecessarily
• Present creative learnings and recommended next steps to clients and internal teams
• Serve as a trusted strategic partner to founders and senior marketing leaders
• Lead client calls with clear points of view, recommendations and next steps
• Explain performance and strategy in direct business language
• Bring forward ideas without waiting for the client to request them
• Challenge clients thoughtfully when their requested direction conflicts with performance or business goals
• Anticipate questions and prepare solutions before issues become escalations
• Ensure clients understand what we are testing, why we are testing it and what we learned
• Maintain strong relationships while setting realistic expectations

• Work closely with growth managers, designers, editors, and creators
• Create…