Director, Influencer Strategy

We’re here because we want someone awesome to join our crew:
An experienced Influencer Strategist who will play a senior lead role in influencer efforts and strategy across a variety of exciting clients along with overseeing the day-to-day execution of influencer discovery, vetting, outreach, negotiations, contracting and campaign execution.

We need someone who loves all things influencers and has an impressive digital rolodex of influencers and managers with whom maintaining good relationships are of the utmost importance. This new Director will have your finger on the pulse of where influencers are activating and what kind of content moves the needle, not just for likes, comments and shares, but yields measurable ROI for clients and is the future of the ever-evolving influencer marketing space.

You’re organized, detail oriented and a relentless (but still human!) communicator when it comes to ensuring that you’re securing the right talent for the best fee. You love digging into platforms like Traackr, Tagger or Lefty but also value the beauty of a well-organized Google Sheet.

You’re a team player and while you’ve planted yourself in the influencer strategy lane, you also understand how influencers play into the larger 360 marketing lens that could include social media, experiential, press/media or video production.

You’re tough and agile and know that at any moment a campaign could shift, an influencer’s dog could get sick or current events could require a pivot and aren’t afraid to roll up your sleeves and send out a few extra emails to your friendlies to fill a spot, postpone a campaign or deliver difficult news.

This position will report into the VP, Influencer, and work closely with internal client teams across Hangar Four as well as our PR partners at DKC, to develop innovative programming that engages, builds brands and achieves measurable ROI results.

We are Hangar Four a creative agency under the umbrella of our PR partners  we actually are is a scrappy, close-knit crew of multi-talented creatives who play a variety of roles and pride ourselves on big clients for which we deliver big results. With us, the ability to step in and step up to make ideas happen is what makes us stand out to our clients and the industry.

It is essential that you have that vision too.

• Partner with your team and cross-discipline teams, account management leads and team members, new business development, and creative to generate influencer strategies and concepts to support the client’s business goals and objectives.
• Lead and manage a team of between 2 and 5 members at any given time.
• Support and take the lead in business development opportunities as required.
• Collaborate with the Analytics and Measurement team to take data and develop actionable insights and strategic recommendations for insights, competitive reports, and strategic POV related to influencer campaigns.
• Develop briefs and pull in necessary colleagues to activate against. Helps develop, present and execute influencer strategies to address those client briefs.
• Take the lead in developing internal presentations, input, client-facing agency POV/strategic foundation, and research.
• Contribute to department development of new insights, innovations, trend forecasting, and strategic thinking.
• Demonstrate strong influencer, social media and digital understanding and the ability to effectively communicate these ideas, proposals, scopes and questions to internal team members, as well as to clients.
• Contribute to new business pitches both with ideation and execution along with actively seeking new opportunities with contacts and friendlies.
• Develop pitch decks with account teams that address client strategy and tactical…