Growth Lead

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office.

In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth.

Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization.

But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment.

The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets.

• Build and scale paid social and paid search into major revenue drivers for our business
• Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization
• Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
• Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline
• Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
• Partner closely with Sales, Rev Ops, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process
• Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation
• Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

• 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company
• A strong track record of personally building and scaling paid social programs, with deep expertise in Meta
• Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement
• Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential
• A history of managing toward qualified…