Senior Global Product Marketing Manager Ads

About the Team

The Search Ads team sits within the Tik Tok Monetization Product (TTMP) organization servicing Tik Tok For Business. We are looking for a Product Operations Manager to support Tik Tok Search Ads’ adoption and performance, working closely with Product, Engineering and Sales teams to drive insights, align priorities, and improve activation across key verticals.

• Lead Go-To-Market (GTM) & Commercialization:
  Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.
• Influence Product Strategy:
  Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.
• Drive Scalable Business Growth:
  Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.
• Cross-Functional Alignment & OKR Leadership:
  Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.
• Design Operational Frameworks:
  Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance.
• Drive Best Practices Adoption:
  Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.

• BA/BS degree in Business, Economics, Marketing, or a related field.
• 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
• Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.
• Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.
• Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.
• Excellent executive communication and stakeholder management skills.

• MBA or advanced degree in a quantitative or business field.
• Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.
• Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.
• Experience launching and scaling 0-to-1 ad products in highly competitive global markets.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day…