Senior Marketing Manager, AI Products

Job Description

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.

This is a hybrid position based in our Brooklyn, New York office, requiring employees to work 2 to 3 days per week from office.

• Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement
• Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product
• Partner closely with product leadership to shape go-to-market strategy with speed and agility
• Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables
• Build sales enablement assets, battle cards, and competitive positioning to support the sales org
• Drive analyst and industry engagement where relevant to the product narrative
• Bring a "full-stack marketer" mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone

• 8 + years of B2B SaaS marketing experience, with meaningful time in product marketing
• Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment
• Experience marketing agentic tools
• Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments
• A builder's mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats
• Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
• Experience working directly with leadership in a fast-moving environment company
• Bias toward action and hustle over process-heavy execution

Min $170,000 - Max 210,000 USD per year plus a 15% annual bonus target

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.

• Icertians (employees) and their family's physical, mental and financial health and wellbeing
• Turbocharging Icertians careers
• Making a social and environmental impact in our communities
• Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
• Generous holidays including the 4th of July week off – paid
• Free professional and leadership coaching
• Annual personal development allowance

• Robust medical (physical & mental vision and dental benefits
• Employee assistance program (EAP)
• Equity (RSUs) and shared ownership in…