Programmatic Manager

Work Arrangement: Hybrid – 2 days per week in office

Compensation: $100,000–$110,000 base, with potential flexibility depending on experience

A growing programmatic media division within an established independent global agency is seeking a Programmatic Strategy Manager to join its New York team.

This role is ideal for someone who started their career in hands-on programmatic activation and is now looking to move further into strategy, media planning, client services and account management.

Rather than spending the majority of the day executing campaigns inside DSPs, this person will sit between clients, account teams and activation specialists—using their technical programmatic knowledge to develop strategies, guide campaign execution and communicate recommendations to clients.

• Develop programmatic media strategies and plans based on client business objectives and KPIs.
• Translate client briefs into audience, channel, platform and investment recommendations.
• Serve as a strategic programmatic resource for clients and internal account teams.
• Lead and participate in client meetings, performance reviews and QBRs.
• Analyze campaign performance and develop optimization and testing recommendations.
• Partner closely with programmatic traders to ensure campaigns are executed according to strategy.
• Provide technical guidance and troubleshooting support when needed.
• Develop client-facing presentations, POVs and strategic recommendations.
• Support proposals, pitches, renewals and organic account-growth opportunities.
• Manage and mentor approximately one programmatic activation specialist.
• Collaborate with account management, media planning, analytics and activation teams.
• Help establish processes and best practices as the New York programmatic team continues to grow.

• Approximately 4+ years of programmatic media experience.
• Previous hands‑on programmatic campaign activation experience required.
• Strong knowledge of DSPs such as The Trade Desk, DV360, Amazon DSP or similar platforms.
• Experience developing programmatic strategy and media plans.
• Strong client‑facing communication and presentation skills.
• Ability to translate technical programmatic concepts into clear business recommendations.
• Experience analyzing campaign performance and recommending optimizations.
• Previous experience mentoring or managing junior team members preferred.
• Digital media agency experience strongly preferred.
• Comfortable working across multiple client accounts and industries.

The strongest candidate will have progressed from hands‑on programmatic trading into a more strategic and client‑facing position. They should understand how campaigns are actually built and optimized while being comfortable stepping away from daily activation to focus on the bigger picture.

This is a strong opportunity for someone looking for greater ownership of programmatic strategy, client relationships and account growth within a small, expanding New York team.