Sr. Director, Creative & Digital Experience

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it.

Join us in empowering others to Live Well!

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry.

This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

We are seeking a Senior Director, Creative & Digital Experience to serve as a key leader within our Marketing organization. This individual will bring together editorial storytelling and insight-led and performance-minded creative across eCommerce, retail, and digital channels, ensuring customers experience a more connected and engaging wellness journey.

This is a modern creative leadership role for someone who believes great storytelling and emerging technology are increasingly inseparable. The ideal candidate is a creative leader who can connect storytelling creativity with audience engagement, eCommerce performance, and business impact, while embracing technology to expand what the team can imagine with speed and at scale.

• Translate marketing strategies and consumer insights into compelling creative frameworks, narratives, and executions that resonate with our audience and tell our brand story.
• Guide creative storytelling across photography, video, copy, motion, and interactive formats.
• Develop compelling brand narratives, creative strategy, and messaging frameworks.
• Identify emerging trends, cultural insights, and storytelling opportunities.
• Guide development of scalable creative systems that allow a single customer insight or campaign platform to come to life across multiple audiences, channels, product categories, and customer journeys.
• Ensure creative work consistently aligns with channel objectives and measurable outcomes.
• Own and protect GNC’s brand identity across all channels and customer touchpoints.
• Ensure consistency in tone, look, feel, and messaging across digital, retail, media, and owned channels.

• Lead creative strategy for eCommerce and digital performance channels, including paid media, site content, campaigns, and lifecycle marketing.
• Partner with Performance Marketing and eCommerce teams to optimize creative for engagement, conversion, and ROI.
• Champion a test-and-learn mindset while maintaining a high bar for creative quality.
• Identify opportunities to use storytelling to make the path from discovery to consideration to purchase more compelling and relevant.
• Explore and champion emerging technologies, including AI, generative tools, automation, and new creative production technologies, to expand creative possibility and scale.
• Ensure creative translates seamlessly across online, mobile, in-store, and emerging channels.
• Partner with Retail and Operations teams to support in-store creative, signage, and experiential needs.
• Align creative execution with merchandising, product launches, and promotional calendars.