Product Marketing Manager, Targeting

Responsibilities

About the Team:
Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go‑to‑market strategy and partnering closely with cross‑functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions.

Tik Tok's targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment.

You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross‑functional stakeholders to execute on those plans. Inbound, strategy development and go‑to‑market execution will all be critical elements of this role.

You deeply understand ad tech, Tik Tok and competitor ads manager products, and Targeting and Audiences capabilities.

• Owner of Tik Tok's automated targeting solutions and supporting other demographic and advanced targeting products.
• Define and execute the go‑to‑market strategy for Tik Tok's Targeting and Audience products.
• Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.

• 5+ years of product marketing or product management experience with digital ad products
• 5+ years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of Targeting and Audience solutions and both Tik Tok and competitor Ads Manager products

• BA/BS degree or above
• Excellent communication, presentation and analytical skills.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion…