Interactive Marketing Strategist

Job Title
:
Interactive Marketing Strategist

Location
:
New York, NY or Edison, NJ (Onsite)

Role type
:
Full-Time.

Job Description:

We are seeking an Marketing Strategy Consultant to drive our clients’ digital brand transformations and shape the next revolution in hyper-intelligent marketing and customer experiences.

The objectives for this role are to:

• Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation.
• Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients.

• Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward
• Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling
• Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices
• Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way
• Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people
• Collaborate cross-functionally with client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution
• Support strategic pursuits and guide teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation
• Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

This role requires a passion for brand and creativity, a strategic mindset and an appreciation for the operational dynamics between various actors and components within a brand ecosystem. The right talent will bring a balance of business, analytical, creative, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

• High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation
• Natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.
• Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs
• Ambitious self-starter comfortable with ambiguity and complexity
• Strong detail orientation and proven ability to manage multiple work streams and deliverables with precision
• Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions
• Technically savvy, analytical thinker with deep intellectual curiosity
• Demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic. Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.
• 7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains
• Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable
• Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology
• In-house client/industry experience a plus
• Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)