PLG Growth Marketing Manager

PLG Growth Marketing Manager

Branch Metrics, Inc. New York, New York, United States

At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto:
Build Together, Grow Together, Win Together.

Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join:

• People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
• Top‑Tier Customers & Global Scale: We work with the world's fastest‑growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T‑Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
• Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
• Profitability & Recognized Workplace: We're committed to creating a sustainable, long‑term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).

As a PLG Growth Marketing Manager at Branch, you will have the opportunity to turn Branch’s self‑serve motion into a predictable, compounding revenue engine. You’ll own the free‑to‑paid journey end to end — from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer. You’ll run a high‑velocity experimentation program across the funnel and use AI to compound your impact — generating variants, personalizing experiences, and surfacing insights.

As a member of the Growth team you’ll partner closely with Product, Engineering, Marketing, and Rev Ops to build a self‑serve experience that activates users and converts them without a sales touch. You’ll also own the demand that feeds the funnel — running paid acquisition, growing organic and AI search, and testing scrappy, unconventional channels to find efficient new sources of signups.

As Branch grows its self‑serve tiers alongside its enterprise business, you’ll be the person who makes that motion convert. This role is ideal for someone hands‑on and deeply analytical, energized by funnel wins, sharp experiments, and finding the next lever that moves self‑serve revenue.

• Own the self‑serve funnel end to end — signup, activation, and free‑to‑paid conversion — with direct accountability for self‑serve revenue.
• Plan and run paid acquisition across paid search and paid social (Google Ads, Linked In, Meta, and emerging channels), managing budget toward signups, activation, and CAC payback
• Lead the strategy for organic acquisition for the self‑serve funnel — SEO and AI / answer‑engine search (AEO), content‑led growth, and high‑intent landing pages.
• Find and test scrappy, low‑cost “guerrilla” growth tactics — developer and practitioner communities (Reddit, Slack / Discord, forums), referral and product‑led virality loops, launch moments (e.g., Product Hunt), and co‑marketing partnerships.
• Design, launch, and analyze a high‑velocity experimentation program (A/B and…