Bilingual Social & Community Manager; English​/Spanish

Job Title:

Bilingual Social & Community Manager (English/Spanish)

Client

Location:

New York, NY (hybrid)

Minimum Pay (per hour): 35.00

Maximum Pay (per hour): 38.00

Bilingual [English/Spanish] Social Media & Community Manager

Location:

New York City

Department:
Creative

Reports To:

Consumer Engagement Lead, Social

We’re looking for a Bilingual [English/Spanish] Community Engagement Manager within a Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve.

You’ll be a central force in shaping culture, strengthening relationships, and ensuring the Creative Studio delivers high-quality, on-time, and on-budget work for leading beverage brands.

• Define platform-specific engagement approaches based on audience behavior and brand goals
• Assist Community Managers with content calendars and posting across platforms
• Lead Spanish-language proactive and reactive engagement across comments, DMs, mentions, and conversations
• Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
• Partner with Strategy, Creative, Brand, Influencer, PR, Legal, and Customer Care teams to align initiatives and activations

• Lead Spanish-language fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
• Partner cross-functionally to execute advocacy and seeding programs
• Turn high-value fan interactions into shareable brand moments

• Serve as editorial lead for Spanish-language community interactions across platforms
• Develop and maintain response guidelines and engagement standards
• Ensure consistent, high-quality, brand-safe moderation and outbound engagement

• Monitor sentiment, trends, and behavioral signals across platforms
• Feed Spanish-language community and cultural insights into campaign and rapid-response ideation
• Use listening and engagement tools to improve responsiveness and insight quality
• Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs

• Monitor and triage sensitive interactions and reputation risks
• Execute escalation protocols with Legal, PR, Customer Care, and Brand teams
• Protect brand trust through timely and accurate responses Measurement & Optimization
  • Track KPIs across engagement quality, sentiment, participation, and response performance
  • Measure impact of gifting, seeding, and advocacy programs
  • Contribute community insights to broader performance reporting
  • Drive test-and-learn optimization of engagement approaches
  Qualifications
  • 3-5+ years of experience in community management, social engagement, or audience strategy
  • Demonstrated success managing high-volume brand social engagement and moderation
  • Experience executing gifting, seeding, or advocacy programs
  • Strong platform fluency across major and emerging social platforms
  • Exceptional written communication and brand voice control
  • Experience with social listening, engagement, moderation, or community management tools
  • Strong judgment in escalation and reputation-sensitive interactions
  • Ability to translate community insights into strategic recommendations
  • Comfortable operating in fast-moving, culture-driven brand environments
  • Proficient in reading, writing, and professional communication in both English and Spanish
  The Ideal Candidate

  You are a culture-first operator. You’re deeply tuned into…