Senior Manager, Partnership Marketing

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Responsible for working closely with US Partnership Marketing Director(s) to manage a portfolio of US-based Integrated Partnership Marketing relationships.

Engage with a variety of League departments including, but not limited to, Events, Sales, Marketing, Consumer Products and Legal to develop and execute fully integrated sponsorship activation plans associated with League and Partner strategic objectives on behalf of multiple Partners. Interact with Partner personnel, agency and media resources to fulfill contractual obligations. Interact with NHL broadcast rights holders to build and execute Partner broadcast, digital/social and NHL Network media commitments.

Manage associated department personnel, including, as applicable, Account Executive(s), seasonal temporary and intern support.

Knowledge Areas/Experience

• A minimum of four (4) to six (6) years partnership marketing, brand marketing, event marketing, and/or sales experience with a sports/entertainment property or consulting/activation agency including specific responsibility for client service and revenue generation.
• Candidates must have experience with (i) interacting with a variety of disciplines and levels within an organization, (ii) developing, presenting and executing successful activation plans and new revenue initiatives for Partners, (iii) assisting in the process of managing all aspects of Partner renewals, and (iv) managing a variety of tasks/projects simultaneously.

• Must have at least an undergraduate degree in business/marketing or related field.

• Pro‑active, self‑motivated individual with the ability to effectively manage multiple tasks and establish daily work priorities in a high energy atmosphere.
• Excellent written and verbal communication skills.
• Strong analytic and critical thinking skills, decision‑making capacity and problem‑solving abilities.
• Demonstrated passion for sports and the sponsorship industry as a whole.
• Strong attention to detail, ability to multi‑task effectively, and a proven track record of managing multiple concurrent projects.
• Digital literacy, including related to social media, presentation software tools, tracking documents, PowerPoint, Excel, Word, etc.

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

Utilize our generous Paid Time Off (PTO) to focus on your well‑being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL…