Director, Sponsorships

MLB Players, Inc. Director, Sponsor ships About MLB Players, Inc.

MLB Players, Inc. is the for-profit subsidiary of the Major League Baseball Players Association (MLBPA), responsible for managing the commercial rights and business interests of Major & Minor League Players. MLBPI serves as the gateway for Players and their sponsorship, media, marketing, digital and licensing rights—bringing Player-driven content, partnerships, and experiences to fans across the globe.

MLB Players, Inc. (MLBPI) is seeking a strategic, commercially minded leader to manage and grow its sponsorship activation and revenue business. This role sits at the center of partner relationships, player marketing, and monetization—owning key accounts, driving activation strategy, and unlocking incremental revenue through player-driven platforms. Director, Sponsorship will interface across league partners, clubs, and agency relationships, ensuring best-in-class execution while identifying opportunities to expand revenue, increase partner value, and scale MLBPI’s sponsorship model.

• Lead day-to-day relationships with MLB Official Partners (e.g., T-Mobile, Anheuser-Busch, Ford)
• Develop, sell, and execute integrated programs across players, content, and events
• Drive revenue growth through upsells, expanded player usage, and new asset development
• Manage the MLB sponsorship dept relationships to foster positive relationships with partners and MLB staff
• Ensure all contractual deliverables are fulfilled with a focus on quality and value
• Lead business reviews and ROI storytelling to strengthen renewals and growth

• Support development and management of strategic sales agency partnerships
• Develop pricing models, packaging, and positioning of inventory
• Partner with MLB Clubs to expand adoption and drive incremental use of players
• Identify new use cases and categories for player rights monetization
• Serve as MLBPI contact for external agencies for sponsorship collaboration
• Contribute to deal structuring, pricing, and partner materials

• Partner with VP, Partnerships to evolve and expand MLBPI’s sponsorship commercial strategy
• Develop new activation platforms leveraging players, content, and events
• Support sales narratives, proposals, and go-to-market materials
• Track KPIs and improve internal processes to drive efficiency and scale
• Monitor trends in NIL, athlete marketing, and content monetization

• Support PI content strategy and the development of player-led content aimed at heightening player participation, creating partner value and revenue opportunities
• Collaborate with content and production partners to ideate and execute campaigns
• Support content-related upsell and standalone sales opportunities
• Track performance and optimize partner KPIs and commercial outcomes

• 5 to 7 years in sponsorship sales, partnerships, and sports marketing
• Experience managing brand relationships and integrated campaigns
• Strong understanding of NIL, athlete marketing, and sponsorship landscape
• Proven ability to drive revenue growth through partnerships and activations
• Ability to operate across revenue management, strategy, and execution
• Strong commercial instincts and partner-first mindset
• Excellent organizational and communication skills
• Ability to manage multiple stakeholders in a fast-paced environment