Director, Influencer & Creator Strategy

Director, Influencer & Creator Strategy

We are seeking a Director, Influencer & Creator Strategy to support and help lead influencer and creator work across 5W's growing agency.

This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role—independently leading client work streams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives.

The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W's influencer and creator capabilities.

• Independently lead assigned influencer and creator work streams, developing strategies and recommendations aligned with client objectives
• Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches
• Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs
• Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work
• Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs
• Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs

• Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams
• Lead client conversations, presentations, and recommendations related to influencer strategy and program execution
• Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting
• Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate
• Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations
• Use program performance and insights to identify opportunities for optimization and inform future recommendations

• Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support
• Delegate effectively while maintaining accountability for the quality and timely delivery of assigned work streams
• Support the development of team members across creator relations, program management, strategy, measurement, and client service
• Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs
• Contribute to a collaborative, solutions-oriented team culture

• Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards
• Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows
• Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts
• Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed
• Stay current on industry shifts, platform updates, creator trends, and evolving best practices

• 6-8+ years of experience in influencer marketing, creator strategy, social…