Retail Marketing Manager

The Company

Arrow Tool Group, located in Saddle Brook, NJ, is a leader in manual, electric, and cordless fastening tools for both pros and DIYers. Founded in New York City in 1929, Arrow quickly became synonymous with its flagship staple gun and its full range of T50® staples. Today, Arrow markets a full line of pneumatic, electric, and manual staplers and brad nailers, along with rivet tools, glue guns, hammer tackers, and a complete consumables assortment.

Arrow Fastener Co., LLC is a wholly owned subsidiary of Great Star Tools USA, Inc., whose other operating companies include Shop-Vac USA, Great Star Industrial US, and Prime-Line Products. Our parent company, Hangzhou Great Star Industrial Ltd., is one of the largest hand tool manufacturers in the world, specializing in R&D and manufacturing for DIY, professional, and industrial channels.

The Retail Marketing Manager will report directly to the VP, Product Development, eCommerce & Marketing for the Arrow Fastener business.

Our product teams build good programs. Where we lose is in execution - programs that land late, land partially, or never make it to the shelf and the retailer site the way they were designed. This role exists to fix that. We’re hiring a Retail Marketing Manager to own the retail marketing calendar and the discipline behind it across Lowe’s, The Home Depot, Menards, and the independent hardware channel (Ace, True Value, Do it Best, and regional co-ops and distributors).

You will be the single point of accountability for turning a program on a page into a program that is fully installed - priced right, promoted on time, merchandised correctly, in stock, live online, and measured after the fact. This is a builder’s role in a lean organization. You will not inherit a machine; you will create one - the calendar, the brief templates, the retailer-facing toolkits, the launch checklists, and the post-program readouts.

And you will carry the consumer and customer voice into every one of those decisions.

• Retail marketing calendar
  - Build and maintain the master annual and quarterly calendar across all accounts and channels: line review dates, program windows, promotional events, seasonal resets, new-item launches, instore and .com activation, and trade/co-op commitments.
• Program execution and installation
  - Own end-to-end execution of product and channel programs: briefs, timelines, asset deadlines, packaging and display readiness, retailer setup requirements, sales enablement, and field/rep follow-through. Chase compliance until it is verified, not assumed.
• Pricing and promotional strategy
  - Partner with product, sales, and finance on retail price architecture, good better-best laddering, promotional cadence, MAP discipline, and event pricing that is feasible in-market and defensible on margin.
• Competitive and category intelligence
  - Maintain an ongoing read on competitor assortment, pricing, promotions, packaging, and shelf presence in the fastening and hand tool aisles and translate it into recommendations our teams can act on.
• Consumer and customer voice
  - Bring the pro and DIV shopper into the room: reviews, ratings, search behavior, store walks, contractor and associate feedback, and category data. Make sure programs answer a real shopper job, not an internal preference.
• Retailer-ready storytelling
  - Build the line review and program materials our sales team presents: category narrative, program rationale, planogram support, sell sheets, launch kits, and .com content requirements
• Measurement and accountability
  - Define what "installed" means for each program, track it, and publish honest post-event readouts on sell-through, compliance, ROI, and what we change next cycle.
• Cross-fun…