Director, Sponsorships

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Full Time New York, NY, US

3 days ago Requisition

Salary Range: $ To $ Annually

MLB Players, Inc. is the for-profit subsidiary of the Major League Baseball Players Association (MLBPA), responsible for managing the commercial rights and business interests of Major & Minor League Players. MLBPI serves as the gateway for Players and their sponsorship, media, marketing, digital and licensing rights- bringing Player-driven content, partnerships, and experiences to fans across the globe.

MLB Players, Inc. (MLBPI) is seeking a strategic, commercially minded leader to manage and grow its sponsorship activation and revenue business. This role sits at the center of partner relationships, player marketing, and monetization- owning key accounts, driving activation strategy, and unlocking incremental revenue through player-driven platforms.

Director, Sponsorship will interface across league partners, clubs, and agency relationships, ensuring best-in-class execution while identifying opportunities to expand revenue, increase partner value, and scale MLBPI's sponsorship model.

• Lead day-to-day relationships with MLB Official Partners (e.g., T-Mobile, Anheuser-Busch, Ford)
• Develop, sell, and execute integrated programs across players, content, and events
• Drive revenue growth through upsells, expanded player usage, and new asset development
• Manage the MLB sponsorship dept relationships to foster positive relationships with partners and MLB staff
• Ensure all contractual deliverables are fulfilled with a focus on quality and value
• Lead business reviews and ROI storytelling to strengthen renewals and growth

• Support development and management of strategic sales agency partnerships
• Develop pricing models, packaging, and positioning of inventory
• Partner with MLB Clubs to expand adoption and drive incremental use of players
• Identify new use cases and categories for player rights monetization
• Serve as MLBPI contact for external agencies for sponsorship collaboration
• Contribute to deal structuring, pricing, and partner materials

• Partner with VP, Partnerships to evolve and expand MLBPI's sponsorship commercial strategy
• Develop new activation platforms leveraging players, content, and events
• Support sales narratives, proposals, and go-to-market materials
• Track KPIs and improve internal processes to drive efficiency and scale
• Monitor trends in NIL, athlete marketing, and content monetization
• Support PI content strategy and the development of player-led content aimed at heightening player participation, creating partner value and revenue opportunities
• Collaborate with content and production partners to ideate and execute campaigns
• Support content-related upsell and standalone sales opportunities
• Track performance and optimize partner KPIs and commercial outcomes

• 5 to 7 years in sponsorship sales, partnerships, and sports marketing
• Experience managing brand relationships and integrated campaigns
• Strong understanding of NIL, athlete marketing, and sponsorship landscape
• Proven ability to drive revenue growth through partnerships and activations
• Ability to operate across revenue management, strategy, and execution
• Strong commercial instincts and partner-first mindset
• Excellent organizational and communication skills
• Ability to manage multiple stakeholders in a fast-paced environment