Social Media Coordinator

Luxury fashion Nili Lotan is seeking a Social Media Coordinator to join our Marketing & Communications team and help bring the brand to life across social.

This is a hands-on role at the center of our day-to-day social presence, responsible for supporting the planning, publishing, and optimization of content across the brand’s social channels. The ideal candidate has a deep understanding of fashion and digital culture.

As a founder-led fashion brand, our social channels are an important extension of the founder’s voice and point of view. This person will help translate both the brand and founder’s perspective into compelling social storytelling—balancing polished brand content with more immediate, personal, and culturally relevant moments.

The ideal candidate is someone who lives and breathes social
, and is naturally plugged into fashion, culture, creators, and internet trends.

• Support the development and execution of the brand’s social media strategy across Instagram, Tik Tok, Pinterest and emerging platforms.
• Manage the social editorial calendar, ensuring content is strategically planned around brand priorities, product launches, campaigns, events, partnerships, and cultural moments.
• Translate broader marketing and communications priorities into relevant social storytelling.
• Proactively identify opportunities for the brand to participate in relevant cultural conversations, trends, and moments.

• Support the day-to-day scheduling, and publishing of social content.
• Brief in copy needs for all social with the copywriter
• Assist with social-first shoots, behind-the-scenes content, event coverage etc. in collaboration with the social content creator
• Ensure all content is accurately tagged, formatted, captioned, linked, and optimized for each platform.
• Maintain and organize the social asset library and ensure content is easily accessible to the broader team.
• Identify opportunities to maximize existing content and extend the life of campaigns and brand assets.

• Support the development of social content that reflects the founder’s voice, perspective, lifestyle, and point of view.
• Support founder-led content across product, fashion, travel, events, personal style, and other relevant areas.

• Support social execution for seasonal campaigns, product launches, collaborations, store openings, events, and key business moments.
• Build launch-specific social calendars and coordinate assets, copy, approvals, and publishing timelines.
• Work closely with Creative, PR, VIP, Influencer, Marketing, and Digital teams to ensure social is integrated into broader campaigns.
• Support real-time social coverage of events, dinners, activations, and cultural moments.
• Help identify opportunities to extend campaign storytelling beyond the initial launch window.

• Monitor, manage and engage in daily comments, DMs, mentions, tags, and broader community conversations.
• Identify opportunities to turn community interactions into content or brand-building moments.
• Monitor sentiment and elevate customer service, reputational, or sensitive issues appropriately.
• Track relevant conversations around the brand, founder, products, creators, and competitors.

• Support the execution of the brand’s creator and influencer strategy across social.
• Monitor creator content and identify opportunities to organically amplify relevant posts across brand channels.
• Maintain a constant pulse on emerging social trends, formats, creators, conversations, and cultural moments.
• Monitor competitor and peer-brand activity to identify opportunities and best practices.
• Bring new ideas and cultural observations to the team proactively—not…