Principal Marketing Associate, Luxury Travel

• Lead brand strategy within a collaborative cross-functional team of business partners, research, creative, legal, and compliance stakeholders
• Develop and execute integrated, multi-channel national marketing campaigns to drive account growth, brand affinity, and customer engagement
• Shepherd multiple marketing creative projects from brief through execution while ensuring strategic intent aligns with delivery
• Partner across functions and with multiple stakeholders to manage project processes effectively and consistently
• Champion the brand by ensuring product claims, imagery, cards, voice, style, and other representations align with brand personas and guidelines
• Develop understanding of best practices across channels and programs
• Use problem-solving and influencing skills to ensure marketing initiatives deliver on intent
• Build presentation materials and cohesive documentation for standalone and meeting use
• Manage, inform, and influence outcomes with key stakeholders across the company

• Bachelor’s Degree or Military Experience
• At least 4 years of experience in brand strategy or product marketing, with experience managing channels, agency, or client side
• At least 4 years of experience planning, executing, and analyzing marketing programs
• At least 4 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks
• Experience leading marketing and brand strategy efforts in large organizations
• Experience with a variety of marketing channels, including digital channels, websites, and email
• Ability to manage multiple projects, deadlines, and changing priorities
• Strong prioritization, writing, presentation, communication, and partnership skills
• Preferred:
  Master’s degree in marketing or business
• Preferred: 5+ years of experience in travel or premium-brand marketing
• Preferred: 5+ years of experience in financial services or another highly regulated industry
• Preferred: 5+ years of experience driving optimization plans and creative strategy
• Preferred: 5+ years of experience working with cross-functional teams in a matrixed environment
• Capital One will not sponsor a new applicant for employment authorization for this position

Demonstrates expertise in brand strategy and integrated marketing campaigns, with a strong focus on managing creative processes and cross-functional collaboration. Proven ability to analyze marketing programs and drive brand affinity through effective stakeholder engagement.

• Brand Strategy
• Integrated Marketing Campaigns
• Creative Process Management
• Cross-Functional Collaboration
• Marketing Program Analysis

• Brand Strategy
• Marketing Campaign Execution
• Creative Optimization Frameworks
• Digital Marketing Channels
• Project Management

• Problem-Solving
• Influencing Skills
• Communication Skills
• Presentation Skills
• Prioritization Skills

• Bachelor’s Degree
• Master’s Degree in Marketing or Business

• Travel Marketing
• Premium-Brand Marketing
• Financial Services
• Highly Regulated Industry