Manager, Email & SMS Marketing

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences.

They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.

• Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
• Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
• Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
• Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
• Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
• Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
• Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
• Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

• Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
• Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as planned
• Master the US led- calendar,…