Sr. Sales Director - Advertising

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences versal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Universal Ads is building a simpler way for businesses of all sizes to access premium video and connected TV inventory  are looking for a senior, entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location home and professional services brands.

• Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand
• Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
• Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
• Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
• Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
• Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

• 6+ years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales. TV/CTV + performance marketing sales experience strongly preferred.
• Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
• Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.
• Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget.
• Experience working in a high-growth, early-stage, or build-oriented environment preferred.
• Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer…