Senior Media Planner

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible.

They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.

Our synergistic approach to fulfilling client needs allows the Senior Media Planner to be client facing while he/she simultaneously works with internal departments from campaign conception to completion, making creative suggestions along the way.

This position is responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s roster of top tier clients. In keeping with HB’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings.

Our team is looking for someone who superior communication and negotiation skills. Beyond that, here’s how you’ll make your mark:

• Planning and implementation of online media campaigns, including but not limited to
• Day-to-day management of the media plan, including optimizing, budget pacing and accounting duties
• Developing reports and recommendations based on campaign performance
• Primary internal contact for campaign-related needs, queries, and issues
• Participate in and support Director in client communications and fulfilling client requests
• Assist Director in providing strategic recommendations to and growing business opportunities with current clients
• Keep up with the latest trends in media, and identify new vendors and tactics that may be able to meet our clients’ needs

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Across 3+ years of experience, you know what it takes to slay digital media planning and buying. These are the core skills you’ve totally nailed:

• In-depth understanding of interactive marketing and online media; working knowledge of offline media
• Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites
• Strong organizational and time management skills, and the ability to multi-task in a fast-paced environment
• Strong analytical skills, and an ability to relate results to a clients’…