VP, Strategy; Pharma Ad agency

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES A VP, EXPERIENCE STRATEGY DO?

The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.

• Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside
• Create vital relationships internally and externally to capitalize on business opportunities
• Demonstrate an understanding of financials and ownership of team utilization and billability
• Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
• Partner with Analytics to iterate and optimize the Omnichannel Plan
• Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand
• Guide the development of team members in Experience Strategy expertise and career growth
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in marketing, communications, or a related field
• 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• 3+ years of people management experience, leading and growing a team
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
• Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in…