Paid Media Specialist

High
10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, Linked In, Pinterest, Tik Tok, You Tube, and other digital channels.

High
10 is a thoughtfully assembled team of marketers, communicators, creators, planners, managers and optimizers who share a singular passion for helping our clients achieve tangible, measurable and sustainable results.

We are a true full-service agency, with serious digital and social chops, storytelling prowess, website savvy and expertise across all forms of paid, owned and earned media. Need help with SEO, AIO or website UX? No problem. Need a robust multi-media brand campaign with web design and PR support? We've got you.

Bottom line: no matter the size or scope of a project, High
10 is Very Good For Business. And with this opportunity, we might just be Very Good For Your Career as well.

The ideal candidate is analytical, highly organized, detail-oriented, and comfortable managing multiple campaigns and deadlines  should be able to review campaign performance, identify opportunities for improvement, and translate data into clear, actionable recommendations. You will assist with everything from campaign setup and quality assurance to budget monitoring, reporting, research, and ongoing optimization.

To excel in this position, you must be willing to stay current on paid media trends, platform updates, targeting capabilities, and industry best practices. You should understand that successful paid media requires both thoughtful strategy and precise execution. This role is well suited for someone who enjoys problem-solving, working with data, learning new platforms, and helping clients achieve measurable business results.

Your goal will be to help ensure campaigns are launched accurately, optimized consistently, and aligned with each client's objectives and key performance indicators.

• Conduct keyword, audience, competitor, geographic, and industry research to support campaign planning
• Assist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, Linked In, Pinterest, Tik Tok, You Tube, Reddit, and other relevant platforms
• Stay informed about platform changes, new advertising products, industry trends, and paid media best practices
• Assist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testing

• Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messaging
• Monitor campaign budgets and pacing to ensure accounts remain on track throughout the month
• Review campaign performance regularly and complete optimizations based on established goals and KPIs
• Complete detailed quality assurance checks before and after campaigns launch
• Assist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parameters
• Coordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlines
• Communicate platform requirements, creative specifications, and campaign needs clearly to internal team members
• Support additional paid media projects, research, audits, and business development opportunities as needed

• Compile performance data and contribute insights for weekly, monthly, quarterly, and campaign-specific reporting
• Identify performance trends, potential issues, and opportunities, escalating important findings to the Director of Paid Media
• Maintain accurate campaign documentation, budget trackers, reporting files, and internal task-management systems

• 2--4 years of experience supporting or managing paid digital advertising campaigns
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategies
• Strong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendations
• Experience with keyword research, audience research, competitive analysis, and website analytics
• Understanding of key paid media metrics, including…