Director, Content Marketing

Who We Are

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

Learn more at

This is an opportunity to shape how one of the fastest-evolving companies in advertising shows up in the market. As Senior Director of Content & Demand, you’ll have a significant role in building Verve’s content and demand engine from the ground up - defining our one of voice, creating differentiated points of view, and developing programs that make Verve more visible, relevant, and memorable to our audiences.

You’ll bring together storytelling, thought leadership, and demand generation to turn Verve’s data, technology, customer insights, and perspective on the market into engaging content. You’ll partner closely with Product, Sales, Communications, and executive leadership, while also building the processes, programs, and measurement needed to scale the function.

We’re looking for a strategic thinker and exceptional storyteller who is equally comfortable developing the big idea and rolling up their sleeves to make it happen. If you’re excited by the opportunity to build, have strong editorial instincts, and want to make a visible impact on a growing global brand, this is a chance to do just that.

This role will focus on scaling Verve’s content, demand and marketing operations to build an integrated content marketing engine that drives visibility, engagement, and commercial growth. This role will report to the VP of Marketing, based in NYC.

• Own Verve’s marketing content strategy and editorial roadmap, defining priorities, audiences, formats, and distribution strategy across owned channels.
• Translate proprietary research, data, and market insights into compelling, insights-driven content.
• Lead demand generation strategy and execution, overseeing CRM, inbound lead management, audience engagement, and campaign tracking to generate qualified demand pipeline.
• Develop and optimize Verve’s organic and paid media strategy to expand reach, engage priority audiences, and support demand generation.
• Establish and evolve Verve’s editorial voice and content standards, ensuring a consistent and differentiated experience across channels.
• Partner with the communications team to manage Verve’s thought leadership program, identifying opportunities for executive-led content, bylines and more.
• Lead Verve’s website content strategy, ensuring the site clearly communicates the company’s value proposition and supports brand and business objectives.
• Establish measurement framework to connect audience engagement to pipeline and broader business outcomes.
• Build and manage external partnerships with writers, creators, agencies, and other specialists to extend team capabilities and scale execution.

• Becomes a subject-matter expert on Verve and the market. Develops a strong understanding of Verve’s business, products, audiences, and competitive landscape, and consistently brings new ideas and perspectives that elevate the company’s content and market presence.
• Builds a differentiated content engine. Establishes a strategic content strategy and editorial roadmap, launches new content series and programs, and significantly elevates the quality,…