Senior Manager, Growth Marketing

Curacity is a hospitality technology company that develops distribution infrastructure for travel brands. Its proprietary system of data connections and integrations powers Curacity VISTA, a distribution platform that enables hotels, cruise lines, and destinations to turn visibility across the company’s network of leading media outlets into a measurable source of new demand. Founded in 2015, Curacity has driven $2 billion in verified bookings and revenue, making it an Inc.

5000 top company in the hospitality and travel sector. Headquartered in New York, the company has offices in Stamford, Conn., Toronto, and Buenos Aires.

Curacity is seeking a Senior Manager, Growth Marketing to lead our B2B demand generation strategy and serve as the dedicated marketing partner to our Sales organization.

Reporting to the Chief Business Officer with a dotted line to the VP of Sales, this role will be responsible for building and executing marketing programs that generate qualified demand and directly contribute to revenue growth. The Senior Manager will own defined commercial KPIs, including Marketing Qualified Leads (MQLs), qualified Meetings/Demos, Marketing-Sourced Pipeline, and Marketing-Sourced Revenue.

The role will lead integrated B2B marketing programs across media partnerships, industry events and sponsor ships, email and marketing automation, targeted campaigns, and other demand generation channels. Working closely with Sales, the Senior Manager will identify priority audiences and accounts, develop programs that create engagement and qualified sales opportunities, and continually optimize marketing investments based on measurable results.

• Own Curacity’s B2B demand generation strategy and execution, with direct accountability for MQLs, qualified Meetings/Demos, Marketing-Sourced Pipeline, and Marketing-Sourced Revenue.
• Serve as the dedicated marketing partner to Sales, working closely with the VP of Sales and Sales team to align marketing programs with revenue goals, target accounts, and pipeline priorities.
• Establish quarterly and annual marketing targets in partnership with Sales and commercial leadership and develop programs designed to achieve them.
• Develop and execute integrated B2B campaigns across media partnerships, paid programs, email, marketing automation, webinars, events, and other relevant channels.
• Build targeted campaigns around priority customer segments, accounts, geographies, and commercial opportunities.
• Own lead capture, qualification, nurture, and follow-up strategies designed to move prospects from initial engagement to qualified Sales conversations.
• Develop and manage email marketing and marketing automation programs, including prospect nurture, event follow-up, targeted campaigns, and ongoing engagement.
• Continually test and optimize channels, campaigns, messaging, and spend based on lead quality, funnel performance, and revenue impact.

• Own Curacity’s marketing relationships and programs with key industry media partners, publications, conferences, and associations.
• Manage major lead generation and media partnerships, ensuring each investment has clearly defined audience, lead generation, meeting, pipeline, and revenue objectives.
• Lead Curacity’s event marketing strategy across major industry conferences, sponsor ships, speaking engagements, hosted events, and Sales-led activations.
• Partner closely with Sales to prioritize events based on target-account presence, pipeline opportunity, strategic importance, and expected ROI.
• Develop integrated pre-event, onsite, and post-event strategies designed to maximize meetings and commercial outcomes from Curacity’s event investments.
• Coordinate…