Senior PR Manager AQ

Aquent is proud to partner with a pioneering company that is redefining its space as a leading and rapidly transforming premium platform. This innovative organization is charting a new course, moving beyond its past to become the definitive platform for ambitious individuals building extraordinary lives. Join a team where your expertise will directly shape the brand's public narrative and strategic direction, making a profound impact on how millions perceive the brand.

Are you a disrupter, an innovator, an out-of-the-box thinker, someone who goes against the grain and asks for forgiveness rather than permission in public relations? Do you thrive in dynamic environments, adept at navigating complex narratives and shaping public perception for groundbreaking brands? Then prepare to lead a transformative journey! This is an unparalleled opportunity to build a function, shape a brand, and grow a team, all while directly influencing executive leadership from day one.

As a vital contributor, you will be instrumental in positioning the brand as a definitive voice in modern lifestyle, treating the news cycle as a dynamic marketplace and ensuring the company is a constant presence in relevant conversations. Your strategic acumen and hands‑on execution will directly impact how millions perceive the brand, making this one of the most consequential roles in their transformation journey.

• Lead and mentor at least one direct report, setting priorities, coaching their development, and fostering their growth into a stronger PR operator.
• Own the end-to-end PR and Communications strategy, with explicit responsibility for Share of Voice against competitors and earned media impressions.
• Build and maintain a rolling 90-day PR calendar, aligning with product launches, cultural moments, and emerging trends.
• Define quarterly themes and narratives to establish the brand’s ownership in tier-one media.
• Write and edit a wide range of communications, including press releases, media alerts, pitch letters, op-eds, talking points, and briefing books, ensuring minimal editing is required.
• Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers, leveraging and growing a personal network across relationships, lifestyle, business, consumer tech, and culture beats.
• Respond to inbound media requests with speed and precision, gathering information cross-functionally to prepare approved messaging.
• Proactively insert the brand into the news cycle by identifying and hijacking trends, delivering timely pitches.
• Build and manage a podcast, interview, and speaking pipeline for executive leadership, preparing them with comprehensive briefing materials.
• Identify and submit the company and its executives for relevant industry, business, and culture awards.
• Serve as a spokesperson for the brand when needed, participating in interviews and representing the company’s perspective.
• Build and maintain a curated 'book' of diverse members willing and prepared to speak to the press, managing all aspects from recruitment and vetting to prep and follow-up.
• Serve as the day-to-day lead for external US and UK agencies, driving deliverables, ensuring quality control, and coordinating trans-Atlantic narrative consistency.
• Continuously monitor the news cycle for relevant stories, track competitor PR activity, and bring actionable trend memos to marketing leadership.
• Anticipate and manage reputational issues, maintaining holding statements and crisis trees, and quarterbacking any incoming reputational stories.
• Plan, organize, and execute integrated marketing campaigns in collaboration with creative, social, product, and digital teams.
• Manage PR operations, including project management tasks, standard operating…